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Microsoft MB-280 Exam Syllabus Topics:

SectionWeightObjectives
Demonstrate Dynamics 365 Customer Insights capabilities10–15- Use Customer Insights - Journeys
  • 1. Design and automate customer journeys
  • 2. Personalize interactions and campaigns
- Work with Customer Insights - Data
  • 1. Build customer profiles and segments
  • 2. Ingest and unify customer data
Implement Dynamics 365 Sales30–35- Enable AI and productivity features
  • 1. Implement collaboration tools
  • 2. Configure predictive scoring
  • 3. Set up Sales Insights and Assistant
- Configure core functionality
  • 1. Configure lead and opportunity management
  • 2. Configure sales pipelines and charts
  • 3. Manage product catalog and pricing
  • 4. Set up sales roles and security
Extend and enhance Dynamics 365 Sales capabilities10–15- Implement advanced features
  • 1. Configure mobile and Outlook integration
  • 2. Set up forecasting and goals
- Integrate with Power Platform
  • 1. Use Power Automate and Power Apps extensions
  • 2. Configure Copilot for Sales
Configure and customize Dataverse and model-driven apps35–40- Manage Dataverse components
  • 1. Configure data quality and auditing
  • 2. Create and modify tables, fields, and relationships
  • 3. Implement business rules, flows, and logic
- Customize model-driven apps
  • 1. Integrate Power BI and templates
  • 2. Design forms, views, and dashboards
  • 3. Configure security and access

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Microsoft Dynamics 365 Customer Experience Analyst Sample Questions (Q71-Q76):

NEW QUESTION # 71
You are using a forecast template.
You must configure the forecast by territory.
You need to configure the forecast parameters.
Which parameter should you configure?

Answer: A

Explanation:
Define a forecast model
Define the entities that must be used to generate the forecast.
1. In the General step of the Forecast configuration page, define the fields that should be used for the forecast.
[Steps 2 to 6 omitted]
7. Select a Rollup to hierarchy relationship.
This step establishes a relationship between the rollup and hierarchy entities. Each forecast template starts with a default rollup to hierarchy relationship:

Choose different values to support your organization's specific requirements if needed.
Note: Select a template
The fastest way to create a forecast is to use a template. The template that you select defines how the forecast groups data.
On the Forecast configurations page, select one of the following templates:
Org chart forecast: Rollup columns and projections are based on your organization's reporting structure. This template uses the Manager field of the User entity for the hierarchy.
Product forecast: Rollup columns and projections are based on the product hierarchy.
*-> Territory forecast: Rollup columns and projections are based on the sales territory hierarchy.


NEW QUESTION # 72
Your company wants to enable Al features in their systems and use Copilot for Sales to connect to Dynamics 365 Sales dat a. You need to ensure that all eligible users have access.
Which three actions should you perform? Each correct answer presents part of the solution. Choose three. NOTE: Each correct selection is worth one point.

Answer: A,B,E

Explanation:
Enable Copilot for Sales in Dynamics 365:
To make Copilot features available, you must enable Copilot for Sales within Dynamics 365. This involves setting up the environment so that Copilot can access and utilize the sales data effectively.
Verify Server-Side Synchronization and Security Roles:
Copilot for Sales relies on server-side synchronization to ensure data flow between Dynamics 365 and other services, such as Teams. Ensure that server-side synchronization is enabled and that users have the necessary security roles in Dynamics 365 to access and use Copilot.
Assign Privileges for Copilot in Teams:
Ensure that users have the correct privileges within Teams to access Copilot. This might involve configuring access policies and permissions so that eligible users can utilize Copilot features during their interactions within Teams.


NEW QUESTION # 73
One of the data sources being ingested into Dynamics 365 Customer Insights - Data is Microsoft Dataverse.
During the unification process, you need to identify the primary key.
Which three data types can you use as a primary key attribute? Each correct answer presents a complete solution. Choose three. NOTE: Each correct selection is worth one point.

Answer: B,C,E

Explanation:
In Dynamics 365 Customer Insights - Data, primary key attributes must uniquely identify records and be consistent across the data source.
Whole Number and GUID are commonly used data types for primary keys because they can uniquely identify records and are natively supported for primary keys in databases.
String can also be used as a primary key if it uniquely identifies each record (e.g., an email address).
Integer and Boolean are generally not used as primary keys in Customer Insights because they may not provide unique identifiers suitable for all scenarios.
Reference: Microsoft Documentation - Configure Primary Key in Dynamics 365 Customer Insights


NEW QUESTION # 74
Hotspot Question
A company sends its salespeople to trade shows to meet potential customers. One day after the trade shows, the salespeople currently send a follow-up email manually to the potential customers they met. They would like a task to remind them to call the potential customers a week after that.
You need to increase the follow-up rate for salespeople after a tradeshow.
Which actions should you take? To answer, select the appropriate options in the answer area.
NOTE: Each correct selection is worth one point.

Answer:

Explanation:

Explanation:
Automate the tradeshow follow-up process: Implement sequences - This helps automate tasks such as sending follow-up emails and setting reminders for salespeople.
Ensure that the process applies only to tradeshow leads: Use segments - This filters the leads specifically generated from tradeshows, ensuring the process applies only to them.
Ensure proper timing of activities: Set relative due date - This will ensure tasks, such as a follow- up call, are scheduled at appropriate intervals (e.g., a week after the email).


NEW QUESTION # 75
In the weeks leading up to the holiday season, the marketing department sets up a new segment-based journey.
The journey sends a marketing email to all wine enthusiasts who meet the following requirements:
1. The wine enthusiasts have a recorded wine order against their contact record.
2. The wine enthusiasts live in Europe.
You need to ensure that newly added wine enthusiasts also receive this email automatically.
How should you set up the segment?

Answer: D

Explanation:
To ensure that newly added wine enthusiasts automatically receive the marketing email, the segment must dynamically update based on contact data. Using Automatic Refresh, the system continuously updates the segment whenever new contacts meet the specified criteria (wine order history and location in Europe). This ensures that all qualifying contacts, including those added after the segment was initially created, are included in the marketing journey.


NEW QUESTION # 76
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