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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Email Marketing	10%	- Apply email marketing standards and best practices - Optimize email content and performance - Ensure deliverability and compliance
Sales Emails and Alerts	6%	- Maximize sales and marketing alignment - Configure Sales Emails and Alerts features
Reporting, Metrics, and Analytics	12%	- Configure and customize reports and dashboards - Define relevant KPIs and metrics - Interpret results and recommend improvements
Account Configuration	16%	- Data migration and integrity maintenance - Usage governance and permission strategies - Technical setup and architecture planning
Lead Management	14%	- Design lead generation strategies - Configure lead routing and handoff processes - Implement scoring and grading models
Automating Business Processes	17%	- Select appropriate automation tools - Build lead nurturing and campaign workflows - Design engagement programs and sequences
Evaluation	17%	- Assess existing infrastructure and marketing maturity - Analyze business requirements and recommend solutions - Design strategies to identify customer needs
Personalizing the Prospect Experience	8%	- Design personalized interactions - Implement consent and preference management - Recommend engagement enhancements

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q136-Q141):

NEW QUESTION # 136
Lenoxsoft needs to sync their Salesforce custom objects to Marketing Cloud Account Engagement prospects in order to run an automation rule. What is the first step in the process of setting up custom object syncing between the two systems?

A. Create the Marketing Cloud Account Engagement custom object on the prospect level before the prospect Account level
B. Configure the Salesforce custom object to relate to th< account, lead, or contact
C. Adjust the sync behavior on the Marketing Cloud Account Engagement custom object to use the Salesforce value
D. Perform a full Marketing Cloud Account Engagement database sync, prior to creating the Salesforce custom object

Answer: B

NEW QUESTION # 137
"What record page layouts can the Send Engage Email button be added to?

A. Opportunity
B. User
C. Contract
D. Case

Answer: A

NEW QUESTION # 138
It is possible to assign certain Prospect to selected Scoring Category

A. False
B. True

Answer: A

NEW QUESTION # 139
LenoxSoft wants to measure their brand awareness to raise their brand recognition for their company. The company wants to use Marketing Cloud Account Engagement to increase the number of impressions across their online channels. Which are the best reports to monitor impressions to help measure LenoxSoft's brand awareness of a period of time?

A. Monitor no of prospects, social post enagements and paid search reports month over month
B. Monitor no of prospects, form submission and email open rate reports month over month
C. Monitor no of visitors, social post enagements and natural search reports month over month
D. Monitor no of visitors, form conversion and email click-through rate reports month over month

Answer: C

NEW QUESTION # 140
Which actions can be achieved with completion actions? [Choose three answers]

A. Assign to queue
B. Set profile
C. Notify account owner
D. Increment prospect field value

Answer: A,B,D

NEW QUESTION # 141
......

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