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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Automating Business Processes	17%	- Optimize workflows and campaign logic - Design and build automation rules, drip programs, and engagement programs - Configure segmentation, dynamic content, and personalization
Topic 2: Personalizing the Prospect Experience	8%	- Use dynamic content and custom assets - Ensure consent and data privacy compliance - Create personalized experiences across channels
Topic 3: Email Marketing	10%	- Apply email marketing best practices and deliverability standards - Design compliant and effective email campaigns - Manage templates, assets, and content libraries
Topic 4: Lead Management	14%	- Develop lead scoring and grading models - Implement prospect lifecycle management strategies - Design lead qualification, routing, and handoff processes
Topic 5: Evaluation and Strategy	17%	- Recommend solution architecture and implementation roadmap - Assess existing systems and integration points - Analyze customer requirements and business objectives
Topic 6: Account Configuration	20%	- Manage business units, user roles, and permissions - Configure account settings, security, and governance - Set up Salesforce Connector and data synchronization - Implement data management and compliance policies
Topic 7: Reporting, Metrics and Analytics	11%	- Interpret campaign performance and engagement metrics - Design and configure reports and dashboards - Use B2B Marketing Analytics and Engagement History
Topic 8: Sales Emails and Alerts	3%	- Enable sales and marketing alignment - Configure Salesforce Engage and sales notifications

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q159-Q164):

NEW QUESTION # 159
A company's sales reps use the "Status" field in Salesforce to indicate where the lead is in the sales funnel. A Marketing Cloud Account Engagement administrator wants to send each prospect a series of nurture emails when their sales rep updates their "Status" field to "Nurture." The administrator wants to automate this entirely inside of Marketing Cloud Account Engagement.
How should this workflow be automated?

A. Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create an automation rule to detect the "Nurture" value > Automation rule sends an autoresponder email
B. Create a report in Salesforce based on lead status of "Nurture" > Export and import into Marketing Cloud Account Engagement > Create a list from import > Add as recipient list on engagement program
C. Create a CRM Visible list in Marketing Cloud Account Engagement > Have sales also add these
"Nurture" leads to that list in Salesforce > Create an automation rule to send email based on list membership
D. Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create a dynamic list to detect the "Nurture" value > Add as recipient list on engagement program to send emails

Answer: D

NEW QUESTION # 160
Why should a company assign prospects in Marketing Cloud Account Engagement via Salesforce active assignment rules instead of using other Marketing Cloud Account Engagement assignment actions?

A. The ability to use existing complex Salesforce lead routing processes
B. The ability to assign prospects via automation instead of manually
C. The ability to allow Salesforce to overwrite an assigned user in Marketing Cloud Account Engagement
D. The ability to assign prospects based on specific criteria being met

Answer: D

NEW QUESTION # 161
LenoxSoft wants to create Contacts instead of Leads or sync with Person Account records. What step should the consultant recommend?

A. Contact Marketing Cloud Account Engagement Support to enable the necessary connector behavior
B. Update your field mappings by going to Admin > Configure Fields
C. Update your Salesforce connector user permissions
D. Locate the relevant documentation and follow the steps to enable.

Answer: A

NEW QUESTION # 162
You have been asked to create a form that gathers information from prospects. This information should be available in Marketing Cloud Account Engagement as well as a custom build community site. How would you achieve this?

A. Create a Marketing Cloud Account Engagement form and via completion actions submit the details to the community site.
B. Create a Marketing Cloud Account Engagement form and via an automation rule submit the details to the community site.
C. Create a website form that submits the details to the community site and integrate it with a Marketing Cloud Account Engagement form handler.
D. Create a website form that integrates with a Marketing Cloud Account Engagement form handler, details are submitted to the community site using Marketing Cloud Account Engagement API.

Answer: C

NEW QUESTION # 163
A company ' s sales reps use the " Status " field in Salesforce to indicate where the lead is in the sales funnel.
A Marketing Cloud Account Engagement administrator wants to send each prospect a series of nurture emails when their sales rep updates their " Status " field to " Nurture. " The administrator wants to automate this entirely inside of Marketing Cloud Account Engagement.
How should this workflow be automated?

A. Create a custom field for " Lead Status " > Map it to the " Status " field in Salesforce > Create an automation rule to detect the " Nurture " value > Automation rule sends an autoresponder email
B. Create a report in Salesforce based on lead status of " Nurture " > Export and import into Marketing Cloud Account Engagement > Create a list from import > Add as recipient list on engagement program
C. Create a custom field for " Lead Status " > Map it to the " Status " field in Salesforce > Create a dynamic list to detect the " Nurture " value > Add as recipient list on engagement program to send emails
D. Create a CRM Visible list in Marketing Cloud Account Engagement > Have sales also add these " Nurture " leads to that list in Salesforce > Create an automation rule to send email based on list membership

Answer: C

NEW QUESTION # 164
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