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| Topic | Details |
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| Topic 1 | - Engagement policies: Addresses creating engagement policies, strategies, and customer journeys that govern contact timing and frequency.
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| Topic 2 | - Customer Engagement Optimization: Addresses change management, revision management, GenAI brand voice, and action update processes.
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| Topic 3 | - AI and Arbitration: Explores AI-powered action arbitration, prioritization, and using business levers for action selection.
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| Topic 4 | - Contact policy and volume constraints: This domain covers managing contact policies to limit how often customers receive communications, focusing on controlling action exposure and volume in outbound channels while configuring appropriate tracking periods.
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| Topic 5 | - Decision strategies: Focuses on building decision strategies with business logic to power the decisioning engine.
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| Topic 6 | - Next-Best-Action concepts: Covers one-to-one engagement fundamentals, contact center optimization, always-on outbound strategies, and next-best-action optimization.
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Pegasystems Certified Pega Decisioning Consultant 25 Sample Questions (Q85-Q90):
NEW QUESTION # 85
An outbound run identifies 150 Standard card offers, 75 on email, and 75 on the SMS channel. If the following volume constraint is applied, how many actions are delivered by the outbound run?

- A. 0
- B. 75 emails 25 SMSes
- C. 75 SMSes and 25 emails
- D. 1
Answer: B
Explanation:
The outbound run delivers 75 emails and 25 SMSes for the Standard card offer because the volume constraint is set to limit the number of actions per channel per day. The email channel has a limit of 75 actions per day, so all 75 email offers are delivered. The SMS channel has a limit of 25 actions per day, so only 25 SMS offers are delivered. The remaining 50 SMS offers are not delivered because they exceed the volume constraint.
NEW QUESTION # 86
1yCo, a telecom company, wants to start promoting data plan offers through SMS to qualified customers. The marketing team needs to ensure that the outbound run always uses the latest customer information.
What do you configure to implement this requirement?
- A. Run the starting population segment daily.
- B. Trigger an external Extract-Transform-Load (ETL) process.
- C. Select the Refresh the audience checkbox.
- D. Select a different audience sample with a similar profile.
Answer: C
Explanation:
To implement this requirement, you need to select the Refresh the audience checkbox in the outbound run configuration. This option allows you to refresh the audience data before each run by executing a data flow that reads from your customer data source and updates your customer data set. This way, you can ensure that the outbound run always uses the latest customer information available in your system. Verified References: Pega Academy - Decisioning Consultant - Configuring outbound runs
NEW QUESTION # 87
MyCo, a mobile company, uses Pega Customer Decision Hub to display offers to customers on its website.
The company wants to present more relevant offers to customers based on customer behavior. The following diagram is the action hierarchy in the Next-Best-Action Designer.
The company wants to present offers from both the groups and arbitrate across the two groups to select the best offer based on customer behavior.
The company wants to present offers from both the groups and arbitrate across the two groups to select the best offer based on customer behavior.
As a decisioning architect, what do you configure to select the best offer from both groups based on customer behavior?
- A. Enable a business value in the prioritization formula.
- B. Create a prioritization decision strategy at the Group-level.
- C. Ensure that the propensity is enabled in Arbitration tab.
- D. Create an adaptive model rule at the Issue-level.
Answer: C
Explanation:
To select the best offer from both groups based on customer behavior, you need to ensure that the propensity is enabled in Arbitration tab. Propensity is a measure of how likely a customer is to accept an offer, based on their past behavior and profile. By enabling propensity in Arbitration tab, you can compare the propensities of different offers across groups and select the one with the highest propensity as the next best action. Verified References: Pega Academy - Decisioning Consultant - Arbitrating actions
NEW QUESTION # 88
An NBA Specialist Is configuring the engagement policy for a new loan offer and wants to validate the policy. What is the best way for the NBA Specialist to validate the engagement policy?
- A. By testing the policy with a test customer
- B. By deploying the offer to a small group of customers
- C. By reviewing the strategy simulation results
- D. By reviewing the business requirements document
Answer: A
NEW QUESTION # 89
MyCo, a telecom company, recently introduced a new mobile handset offer, MyFone 14 Pro, for its premium customers. As the bank has financial targets to meet, the business decides to boost the MyFone 14 Pro offer.
As a decisioning architect, how can you ensure that the MyFone 14 Pro offer is prioritized over other offers?
- A. Increase the business value of the MyFone 14 Pro offer.
- B. Increase the business weight of the MyFone 14 Pro offer.
- C. Increase the context weight of the MyFone 14 Pro offer.
- D. Increase the starting propensity of the MyFone 14 Pro offer.
Answer: B
Explanation:
The business weight is a parameter that allows you to manually adjust the priority of an offer based on your business objectives and preferences. The business weight is multiplied by the business value and the propensity to calculate the final priority score of an offer. A higher business weight means a higher priority score, making the offer more likely to be selected and presented to the customer. Therefore, if you want to boost an offer, you can increase its business weight. Verified References: Pega Decisioning Consultant | Pega Academy
NEW QUESTION # 90
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