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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 2	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 3	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 4	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q40-Q45):

NEW QUESTION # 40
LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.
What dashboard feature should be used?

A. Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.
B. Select the "Accounts" filter that allows filtering by accounts created within the last month.
C. Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.
D. Select the dropdown filter "Closed Date" and "Last Month" to view all Accounts closed in the last month.

Answer: D

NEW QUESTION # 41
The LenoxSoft marketing team compiled a spreadsheet of all attendees who visited their tradeshow booth at a recent event in Chicago. They realize not everyone at the event may be interested in their product so they create new leads in Salesforce for individuals who have submitted an interest form on their website in addition to attending the event.
All new leads from the event should be evenly distributed to their Chicago Sales User Group.
What would be the optimal sequence to meet these requirements?

A. Run an automation rule to "Assign prospect to user in group" based on the criteria "Marketing Cloud Account Engagement form :: - Any- :: was completed successfully" AND "Prospect Event :: is :: Chicago Event" > Import prospects and add them to the "Chicago Event" list
B. Run an automation rule for each user in the Chicago Sales User Group to "Assign prospect to user" based on the criteria "Prospect form :: -Any- :: Was completed successfully" AND "Prospect List :: is member of :: Chicago Event" > Import prospects and add them to the "Chicago Event" list
C. . A Import prospects and add to "Chicago Event" list > Run an automation rule to "Assign prospect to user in group" based on the criteria "Marketing Cloud Account Engagement form :: -Any- :: Was completed successfully" AND "Prospect List :: is member of :: Chicago Event"

Answer: C

NEW QUESTION # 42
You have several white papers on your website, but you want to start gateing those and gather more and more details about prospects as they download the white papers. What is the best way to achieve this?

A. Create a form per white paper and enable progressive profiling
B. Create a form handler for each white paper
C. Create a form and enable progressive profiling
D. Create a form handler and enable progressive profiling

Answer: A

NEW QUESTION # 43
LenoxSoft wants to give users from their sales and marketing teams the power to explore and visualize important data by using the Engagement History Embedded Dashboard.
Which two steps should be completed so their users can begin exploring Marketing Cloud Account Engagement engagement data on the Salesforce campaign and Account records?
Choose 2 answers

A. Have each team member log in and reference the dashboard in the Analytics Studio app.
B. Assign the Analytics View Only Embedded App permission set to each user who wants to see the dashboard.
C. Create a custom Salesforce dashboard using both standard and custom Salesforce reports for each team.
D. Place the Embedded Engagement History Dashboards on the desired object page layout using the Lightning App Builder.

Answer: B,D

NEW QUESTION # 44
What behavior is expected when the "Overwrite Prospect Opted Out field" Salesforce connector setting is enabled?

A. The record that was last updated sets the field value for a synced prospect.
B. Opting out a prospect in Salesforce or Marketing Cloud Account Engagement deselects the "Do Not Email" field upon sync.
C. Only 200 records per day can be updated to overwrite the "Opted Out" field value.
D. Only users with an Administrator user role will be able to change the prospect field value.

Answer: A

Explanation:
Explanation
https://invadosolutions.com/marketing-automation-news/prospect-opted-out-field-and-sync-behavior-for-Market Cloud Account Engagement-and-salesforce/

NEW QUESTION # 45
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