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| Section | Weight | Objectives |
|---|---|---|
| Lead Management | 24% | - Completion actions and page actions - Lead lifecycle management - Static and dynamic lists creation and segmentation - Automation rules and segmentation rules |
| Email Marketing | 20% | - Email reporting and performance analysis - Email types, templates and capabilities - Email creation and sending process - Email deliverability and compliance |
| Visitors and Prospects | 8% | - Prospect activity and engagement analysis - Visitor-to-prospect conversion process - Prospect data management and audits |
| Engagement Studio | 17% | - Program logic, triggers and actions - Program structure and components - Building and updating engagement programs - Program performance and optimization |
| Forms, Form Handlers and Landing Pages | 20% | - Landing page design and deployment - Performance metrics and optimization - Form handler setup and integration - Form creation, configuration and use cases |
| Administration | 11% | - Data synchronization between Account Engagement and Salesforce - Field creation, mapping and management - Scoring and grading model configuration - Recycle bin functionality and data recovery |
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NEW QUESTION # 263
Which two actions occur when an automation rule is deleted?
Choose 2 answers
Answer: A,C
Explanation:
When an automation rule is deleted, it means that the rule is no longer active and will not run on any prospects. Therefore, prospects will no longer be able to match the rule (A). The rule will also be sent to the recycle bin in paused mode, where it can be restored or permanently deleted (B). However, deleting an automation rule does not undo the actions that have already been applied to the prospects who matched the rule before . Nor does it delete any prospects who matched the rule (D). Reference: Using Account Engagement Automation Rules vs. Salesforce Flows
NEW QUESTION # 264
Which two actions can be used to change a prospect's Marketing Cloud Account Engagement campaign?
(Choose two answers.)
Answer: A,D
Explanation:
Explanation
The two actions that can be used to change a prospect's Marketing Cloud Account Engagement campaign are:
* Create an automation rule to change Marketing Cloud Account Engagement campaign for prospects meeting certain criteria. An automation rule is a rule that runs continuously in the background and matches prospects based on the criteria you set. You can use an automation rule to perform actions on the matched prospects, such as changing their Marketing Cloud Account Engagement campaign to the one that is relevant to their attributes or behaviors.
* Manually change the prospect's Marketing Cloud Account Engagement campaign when editing the prospect record. You can also change a prospect's Marketing Cloud Account Engagement campaign by editing their prospect record and selecting a different campaign from the drop-down menu. This is useful when you want to change the Marketing Cloud Account Engagement campaign for a single prospect or a small group of prospects.
NEW QUESTION # 265
What triggers a prospect record to sync from Marketing Cloud Account Engagement to the CRM? Choose 2 answers
Answer: B,C
Explanation:
Explanation
The two activities that trigger a prospect record to sync from Marketing Cloud Account Engagement to the CRM are landing page submission and form submission. A prospect record is a record that contains the information and activities of a potential customer in Marketing Cloud Account Engagement. A sync is a process that updates the data between Marketing Cloud Account Engagement and your CRM system, such as Salesforce or Microsoft Dynamics. A sync can be initiated from Marketing Cloud Account Engagement to the CRM, or from the CRM to Marketing Cloud Account Engagement, depending on the activity or the data change. A landing page submission is an activity that occurs when a prospect fills out a form on a landing page, which is a web page that you create and host in Marketing Cloud Account Engagement to showcase your products or services, offer content, or register for events. A form submission is an activity that occurs when a prospect fills out a form, which is a web element that allows you to collect information from your prospects, such as their name, email, or company. Both landing page submission and form submission trigger a prospect record to sync from Marketing Cloud Account Engagement to the CRM, because they create or update the prospect data in Marketing Cloud Account Engagement, and Marketing Cloud Account Engagement pushes the data to the CRM
NEW QUESTION # 266
What are 3 webinar connectors Marketing Cloud Account Engagement offers?
Answer: A,B,E
Explanation:
Explanation
Marketing Cloud Account Engagement offers three webinar connectors: Adobe Connect, ReadyTalk, and GoToWebinar. These connectors allow you to integrate Marketing Cloud Account Engagement with these web conferencing platforms and register prospects for webinar events from Marketing Cloud Account Engagement forms, landing pages, or completion actions. You can also sync webinar data, such as registrations and attendance, between Marketing Cloud Account Engagement and these platforms and use them for segmentation, automation, and reporting. Marketing Cloud Account Engagement does not offer webinar connectors for WebEx or AnyMeeting.
Answer A and E are incorrect because Marketing Cloud Account Engagement does not offer webinar connectors for WebEx or AnyMeeting, as explained above. References: [Webinar Connectors], [Set Up Webinar Connectors]
NEW QUESTION # 267
A marketing user wants to send an email template to a prospect list, but the specific email template Isn't available to choose when sanding a new list email.
How should the user resolve this Issue?
Answer: D
Explanation:
Explanation
According to the Salesforce documentation, the user should resolve the issue of not being able to choose the specific email template when sending a new list email by editing the email template to make it available for
"List Emails". An email template is a reusable design that defines the content and layout of an email. An email template can be configured to be available for different types of email sends, such as one-to-one emails, list emails, or autoresponders. A list email is an email that is sent to a specific list of prospects, such as a newsletter or a promotion. To use an email template for a list email, the user must edit the email template and check the box for "List Emails" in the email template settings. This will make the email template available to choose when sending a new list email. Editing the list to be available for "Email Sending", "Email Templates", or editing the email template and choosing the appropriate list are not the correct ways to resolve the issue of not being able to choose the specific email template when sending a new list email, as they are either irrelevant or incorrect options for the list or the email template settings. References: Salesforce documentation
NEW QUESTION # 268
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