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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

SectionObjectives
Data Management and Segmentation- Audience segmentation and targeting
- Customer data ingestion and unification
Measurement and Optimization- Campaign performance tracking
- Attribution and reporting concepts
Cross-Channel Marketing Strategy- Omnichannel customer engagement principles
- Use cases for cross-channel campaigns
Journey Orchestration- Event-driven marketing flows
- Customer journey design and automation
Personalization and Messaging- Personalized content delivery across channels
- Dynamic content and decisioning

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Salesforce Advanced-Cross-Channel Online Practice Test

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q91-Q96):

NEW QUESTION # 91
How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly

Answer: C

Explanation:
* Model Refresh Frequency:
* Einstein Engagement Frequency's predictive model needs to be updated regularly to reflect the most recent engagement patterns.
* Daily Refresh:
* The EEF model is refresheddaily. This ensures that the send frequency recommendations are based on relatively up-to-date data.
* Why Not Other Options:
* A. Hourly:Hourly refresh would be computationally intensive and unnecessary, as engagement patterns don't change that rapidly.
* C. Monthly:Monthly refresh would be too infrequent, as the model's accuracy would degrade significantly over a month.
* D. Biweekly:Biweekly is also too infrequent to keep the model aligned with recent engagement trends.
In Summary:
The Einstein Engagement Frequency model is refreshedB. Dailyto maintain accuracy.


NEW QUESTION # 92
If a subscriber, who joined 2 weeks ago, clicks the main CTA (download mobile app), send the subscriber email content on the top five mobile app features. If not, send original email. 50K max daily audience. Series of 3 emails. Based on the scenario above, what is the best solution to automate this daily campaign?

Answer: C,D,E


NEW QUESTION # 93
Where would you add a topic profile

Answer: C

Explanation:
* Understanding Topic Profiles:
* Topic profiles are the core of social listening in Social Studio. They define the keywords, social accounts, and other criteria used to capture relevant social media mentions.
* Admin Settings as the Central Hub:
* Admin settings in Social Studio are the central location for managing overall account configurations, user permissions, and, importantly, topic profiles.
* Detailed Steps:
* Access Admin Settings: In Social Studio, you ' ll click on your profile avatar in the top right corner and then select " Admin " .
* Topic Profiles Section: Within the Admin panel, you ' ll find a dedicated section for " Topic Profiles. "
* Create/Edit Topic Profiles: This is where you can create new topic profiles or edit existing ones. You ' ll define keywords, include/exclude terms, specify languages, locations, media types, and link social accounts.
* Why Other Options Are Incorrect:
* A. Social Studio Automate: Social Studio Automate is used for automating actions based on rules (e.g., automatically routing posts to different teams, adding classifications). It ' s not where you create the foundation of social listening (topic profiles).
* C. Workspace Settings: Workspace settings manage collaboration and workflow within a specific workspace. While you might use topic profiles within a workspace, you don ' t create them there.
* D. Social Studio Engage: Engage is for viewing and interacting with social media content that has already been captured based on your topic profiles. You don ' t create topic profiles in Engage.
In Summary:


NEW QUESTION # 94
Which three features are supported in MC Advertising Studio?

Answer: C,D,E


NEW QUESTION # 95
A customer sends a note that they are getting inconsistent results using Contact Data in Journey Builder Decision Splits, while referencing One to Many Relationship defined in Data Designer. The customer explains that the SubscriberMaster Table is already linked to the MyOrders Table using Data Designer. Which three clarifying questions would help a consultant understand more?

Answer: C,D,E


NEW QUESTION # 96
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