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Salesforce MCE-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Integration20%- Data model design for personalized messaging
- Extension product selection and implementation
- Marketing Cloud Connect configuration and troubleshooting
Topic 2: Automation20%- Automation type and activity selection
- Automation Studio workflow implementation
- Journey Builder flow design
Topic 3: Account Configuration12%- Sender Authentication Package implementation
- Account hierarchy design and management
- Reply Mail Management setup and resolution
- Mobile Studio configuration and troubleshooting
Topic 4: Data Modeling and Management21%- Contact identity and data governance
- Reporting, data views, and tracking extracts
- Data object selection and relationship definition
Topic 5: Discovery and Architecture16%- Data and segmentation strategy design
- Solution recommendation and long-term maintainability
- Requirements gathering and analysis
Topic 6: Messaging11%- Personalized content design and delivery
- Cross-channel messaging strategy
- Deliverability and compliance management

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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q74-Q79):

NEW QUESTION # 74
A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow-up when someone has not opened five emails in a row.
Which activities could be used to fulfill this requirement?

Answer: A

Explanation:
Because tracking data is not synchronized to Sales Cloud, the consultant must build the non-opener logic natively inside Marketing Cloud using the Email data views. A Scheduled Automation runs a SQL Query Activity against the Sent and Open data views to isolate contacts whose last five sends show no corresponding open record, writing the result into a working Data Extension via a Data Extension Entry step. From there, a Task Activity in Automation Studio pushes that qualified segment into Salesforce as Task records against the associated Contact or Lead. This sequence works entirely on the Marketing Cloud side and does not depend on Sales Cloud tracking, satisfying the stated constraint. Option B ' s API Event Entry is a Journey Builder concept, not an Automation Studio activity chain, and doesn ' t fit a scheduled, recurring evaluation. Option C references a non-existent ' Contact Activity ' and a generic Filter Activity that cannot evaluate a five-in-a-row open pattern as precisely as SQL. Option D ' s ' Salesforce Data Entry ' is not a standard automation activity.
The Task Activity specifically requires the Salesforce integration to be configured, but does not require Marketing Cloud Connect tracking to be enabled. Reference: Automation Studio Activities, Salesforce Data Views, Marketing Cloud Connect Task Activity.


NEW QUESTION # 75
Do hard bounces need to be removed from lists

Answer: A


NEW QUESTION # 76
Northern Trail Outfitters sends emails for Password Resets from their web store when requested.
An SMS message should be deployed if the password reset email is not sent. What processes should they utilize to ensure a timely delivery across email and SMS?

Answer: B

Explanation:
This is a classic transactional use case involving multiple channels: if the password reset email fails to send, the system must fallback to SMS delivery.
The best-practice solution is to:
Use a Transactional Send API for password reset emails.
Use the Event Notification Service (ENS) to monitor delivery or bounce events in near real-time.
Based on failure status, trigger an API call to initiate an SMS message.
D is the only option that uses Salesforce's native ENS and API infrastructure for near real-time failure handling, which meets the requirement for "timely delivery."


NEW QUESTION # 77
LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Marketing Cloud Account Engagement at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone. Which of the following would be the appropriate course of action to take?

Answer: C


NEW QUESTION # 78
"A user is looking at the Engagement History Custom Lightning Component on a lead or contact record and wants to understand recent activities.
Which two types of activities would display in the lightning component?
Choose 2 answers

Answer: B,C


NEW QUESTION # 79
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