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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Administration	11%	- Describe how to configure and manage email sending domains - Describe how to manage users, roles, and permissions - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Explain how to configure Account Engagement settings
Topic 2: Visitors and Prospects	8%	- Explain the differences between visitors and prospects - Explain how visitors are converted into prospects - Describe how prospects are tracked and identified
Topic 3: Engagement Studio	17%	- Describe how to analyze Engagement Studio performance - Describe how to use triggers, rules, and actions - Explain how to design and build Engagement Studio programs - Explain how to test and activate Engagement Studio programs
Topic 4: Lead Management	24%	- Describe how to set up and manage assignment rules - Describe how to manage prospects in the recycle bin - Explain how to configure and manage scoring and grading - Explain how to use automation rules for lead management
Topic 5: Account Engagement Forms, Form Handlers and Landing Pages	20%	- Describe how to use dynamic content - Explain how to create and configure Account Engagement forms - Explain how to create and publish landing pages - Describe how to use form handlers
Topic 6: Email Marketing	20%	- Describe how to manage email templates - Explain how to analyze email performance metrics - Explain how to use dynamic content in emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to create and send emails

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q227-Q232):

NEW QUESTION # 227
A Salesforce Engage user is on their way to a customer offsite. The user just had a conference call on their smartphone and closed a new customer.
How could the sales rep remotely and immediately begin the onboarding nurture process for this new customer?

A. Use the Salesforce Mobile App "Send an Email" button.
B. Use the Salesforce "Add to Nurture" button.
C. Use the Salesforce "Send Marketing Cloud Account Engagement Email" button.
D. Use the Salesforce Mobile App "Add to Nurture" button.

Answer: B

NEW QUESTION # 228
LenoxSoft wants to assign all new leads coming through their "Request a Demo" form and immediately notify the sales team to follow up via phone call within 3 days.
Which assignment workflow would meet these requirements?

A. Add form completion actions to send customized email with a call reminder to the sales user.
B. Add form completion actions to add to the engagement studio program and notify the assigned user.
C. Add form completion actions to first assign to the assigned user and then to notify the user.
D. Add form completion actions to first assign to the user and then to create a Salesforce task.

Answer: D

NEW QUESTION # 229
How could LenoxSoft benefit from Engage Reports?

A. Users can analyze the performance of their templated and non-templated emails.
B. Sales Managers can analyze lead information like prospect activity, scores, and grades.
C. Sales Managers can receive desktop notifications for their teams' email activities.
D. Users can analyze form submission performance for the prospects they have emailed.

Answer: A

NEW QUESTION # 230
LenoxSoft operates in both North America and Europe and has separate Marketing Cloud Account Engagement Business Units (PBUs) for each country within each region. The Chief Marketing Officer who oversees both regions wants to ensure that the assets are as personalized as possible to their respective country.
What could LenoxSoft marketers create for each region to meet this requirement?

A. Multiple tracker domains within each BU that are country specific. Apply country relative tracker domains to assets delivered in each country.
B. Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the North American BUs.
C. A tracker domain specific to the European region and an additional tracker domain specific to the North American region.
D. A tracker domain that is not specific to any given region or country and apply it to the assets used in both the European and North American BUs.

Answer: A

NEW QUESTION # 231
"A user is looking at the Engagement History Custom Lightning Component on a lead or contact record and wants to understand recent activities.
Which two types of activities would display in the lightning component?
Choose 2 answers

A. Prospect unsubscribed from an email
B. Prospect was deleted by a user
C. Prospect replied to an email
D. Prospect viewed a landing page

Answer: A,D

NEW QUESTION # 232
......

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