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Salesforce MCE-Dev-201 Exam Syllabus Topics:

Topic	Details
Topic 1	Data Modeling: This domain covers structuring contact and subscriber data in Marketing Cloud including configuring the contact model understanding data extension types and uses managing contact records across channels and the contact deletion process.
Topic 2	Security: This domain addresses data protection in Marketing Cloud including available security options and best practices for maintaining secure platform configurations.
Topic 3	API: This domain addresses interacting with Marketing Cloud through SOAP and REST APIs including API objects methods routes OAuth authentication flows with access tokens and handling API responses.
Topic 4	Programmatic Languages: This domain focuses on coding with AMPscript and Server-Side JavaScript including language syntax functions processing methods development best practices and programmatic subscriber exclusion during sends.
Topic 5	Data Management: This domain covers importing data with various file formats writing SQL queries for data manipulation extracting data from Marketing Cloud applying SQL best practices managing send logs and understanding data impacts from contact deletion.

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Salesforce Certified Marketing Cloud Engagement Developer Sample Questions (Q94-Q99):

NEW QUESTION # 94
A developer is configuring a new Marketing Cloud account and has decided touse a unique 10-digit integer as each customer's Contact Key.
Which data type should be used when representing the value of Contact Key?

A. Text
B. Number
C. Decimal

Answer: A

Explanation:
In Marketing Cloud, the Contact Key should be represented as a Text data type, even if it is a numeric value.
This is because using the Text data type avoids issues related to numeric value formatting and allows for greater flexibility in handling the values.
Salesforce Contact Builder Best Practices

NEW QUESTION # 95
A developer needs to identify all subscribers who were sent Job ID 420 but did not click any links.
Which SQL statement would produce the desired results?

Answer:

Explanation:
To identify all subscribers who were sent Job ID 420 but did not click any links, the developer should use a SQL statement that selects subscribers from the _Sent Data View where the Job ID is 420 and excludes those who are found in the _Click Data View. The correct SQL statement is:
SELECT s.SubscriberKey FROM _Sent s LEFT JOIN _Click c ON s.SubscriberKey = c.SubscriberKey AND s.JobID = c.JobID WHERE s.JobID = '420' AND c.SubscriberKey IS NULL This query performs a left join between the _Sent and _Click data views and filters the results to include only those subscribers who do not have a corresponding click record.
References:
Salesforce Marketing Cloud Data Views
SQL Join and Subquery Documentation

NEW QUESTION # 96
NTO is using an asynchronous SOAP API call to the TriggerSend object to send order confirmation email to their customers. Which API object and attribute should be used toretrieve the status of the API call?

A. Result Object and ConservationID
B. ResultItem Object and RequestID
C. Result Object and EmailAddress
D. ResultItem Object and OrderID

Answer: B

Explanation:
To retrieve the status of an asynchronous SOAP API call to the TriggerSend object, you should use the ResultItem object along with the RequestID attribute.
* ResultItem Object: This object provides detailed information about the status of each individual request made within the API call.
* RequestID Attribute: This unique identifier is used to track and retrieve the status of the specific API request.
Salesforce SOAP API Developer Guide

NEW QUESTION # 97
A developer wants a link to be dynamic based on subscriber attributes. Rather than create numerous links, the developer uses AMPscript to set the link's value as a variable. The variable will be used within the <a> tag.
What should thedeveloper do within the <a> tag to ensure clicks are tracked for the variable? Choose 2

A. Wrap the variable in a RedirectTo function
B. Ensure the Conversion attribute is 'true'
C. Include a variable for the Alias attribute
D. Wrap the variable in a v function

Answer: A,C

Explanation:
To ensure that clicks are tracked for a dynamic link created using AMPscript, the developer should wrap the link variable in a RedirectTo function and include an alias attribute for tracking purposes.
* RedirectTo Function: This function helps ensure that the link click is properly tracked by Salesforce Marketing Cloud (SFMC). The function takes a URL and ensures that tracking parameters are appended correctly.
%%[ SET @dynamicLink = "http://example.com/?id=" + AttributeValue("SubscriberID") ]%% <a href="%%
=RedirectTo(@dynamicLink)=%%">Click Here</a>
Salesforce AMPscript Functions - RedirectTo
Alias Attribute: Including an alias attribute provides a way to label the link, which assists in tracking and reporting.
<a href="%%=RedirectTo(@dynamicLink)=%%" alias="DynamicLink">Click Here</a> Reference: Salesforce Documentation on Link Alias

NEW QUESTION # 98
A developerwants to transform the date and time 'Data_Enrolled' from Daylight Savings time. How would the developer change the time to fall back one hour?

A. %%=DateAdd(Date_Enrolled,-1 'H')=%%
B. %%=DateDiff(Date_Enrolled, 1,'H')=%%
C. %%=DataAdd(Date_Enrolled,-1)=%%
D. %%=FormatDate(Date_Enrolled,-1,'HH','en-us')=%%

Answer: A

Explanation:
To transform the date and time 'Data_Enrolled' from Daylight Savings time and fall back one hour, the developer should use the following AMPscript function:
%%=DateAdd(Data_Enrolled, -1, 'H')=%%
This function subtracts one hour from the 'Data_Enrolled' date and time.
References:
Salesforce Marketing Cloud AMPscript Date Functions
Salesforce Marketing Cloud Documentation

NEW QUESTION # 99
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