MCAE-Con-201 Exam Questions - Salesforce Certified Marketing Cloud Account Engagement Consultant Exam Tests & MCAE-Con-201 Test Guide

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Topic 1: Reporting and Analytics	- Performance Measurement 1. ROI and attribution reporting 2. Campaign reporting
Topic 2: Marketing Automation	- Engagement Programs 1. Automation rules and triggers 2. Engagement Studio program design
Topic 3: Maintenance and Best Practices	- System Optimization 1. Data hygiene and governance 2. Integration best practices
Topic 4: Account Engagement Administration	- Configuration and Setup 1. Business Unit setup and hierarchy 2. Connector setup with Salesforce CRM 3. User roles and permissions
Topic 5: Prospect Management	- Lead Lifecycle Management 1. Scoring and grading 2. Lifecycle stages and assignment rules - Data Model and Segmentation 1. Prospects, lists, and tags 2. Dynamic and static lists
Topic 6: Email Marketing	- Email Creation and Delivery 1. Deliverability and compliance 2. Email templates and content creation

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q121-Q126):

NEW QUESTION # 121
LenoxSoft wants to automatically nurture prospects who complete any of their white paper forms. There is a particular form for a high-value white paper. They want to ensure prospects who complete this form are sent down a particular path in the nurture program.
How should this be set up?

A. Add completion actions to the form: add to list and add tag > add the list as the recipient list in an engagement program > add a step checking for if the prospect has the tag related to the white paper download
B. Add completion actions to the form: add to list and add to Salesforce campaign > add the list as the recipient list in an engagement program > add a step checking if the prospect downloaded the white paper file successfully6
C. Add completion actions to the form: add to list and assign to user > add the list as the recipient list in an engagement program > add a step checking for the Salesforce campaign membership related to the white paper

Answer: A

NEW QUESTION # 122
What type of fields are not supported by the Marketing Cloud Account Engagement sync

A. Date/Time
B. Date/Time
C. Formula
D. Lookup Relationship
E. Geolocation
F. External Lookup Relationship
G. Time
H. Text Area (Rich)

Answer: C,D,E,F,H

NEW QUESTION # 123
How long can it take for Custom Object in Marketing Cloud Account Engagement to sync with Salesforce

A. 4 hours
B. 10 minutes
C. 2 minutes, because that's the frequency of Marketing Cloud Account Engagement looking for changes in Salesforce
D. 1 hour

Answer: A

NEW QUESTION # 124
LenoxSoft's IT manager refuses to implement email authentication. The marketing entries so the company can successfully send emails from their Marketing Cloud Account Engagement account.
Which two benefits of email authentication should be discussed with the IT manag Choose 2 answers

A. Authentication ensures the company's sending IP will not appear on blocklists.
B. Authentication provides legal protection against email abuse complaints.
C. Authentication proves Marketing Cloud Account Engagement is a legitimate sender of LenoxSoft's emails.
D. Authentication increases deliverability rates of emails sent through Marketing Cloud Account Engagement.

Answer: B,D

NEW QUESTION # 125
To adapt to changes in Apple Mail Privacy Policy, what should LenoxSoft consider doing?

A. Enable visitor filters for all customers so opens are not tracked.
B. Only send emails to prospects who do not use Apple Mail.
C. A Use the Open Rules Audit to remove opens as criteria in their automations.
D. Disable open tracking within account settings.

Answer: C

NEW QUESTION # 126
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