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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Visitors and Prospects	8%	- Explain how visitors are converted into prospects - Explain the differences between visitors and prospects - Describe how prospects are tracked and identified
Account Engagement Forms, Form Handlers and Landing Pages	20%	- Describe how to use dynamic content - Explain how to create and configure Account Engagement forms - Describe how to use form handlers - Explain how to create and publish landing pages
Engagement Studio	17%	- Explain how to test and activate Engagement Studio programs - Explain how to design and build Engagement Studio programs - Describe how to use triggers, rules, and actions - Describe how to analyze Engagement Studio performance
Administration	11%	- Explain how to configure Account Engagement settings - Describe how to configure and manage email sending domains - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to manage users, roles, and permissions
Email Marketing	20%	- Describe how to manage email templates - Explain how to create and send emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to analyze email performance metrics - Explain how to use dynamic content in emails
Lead Management	24%	- Explain how to use automation rules for lead management - Describe how to manage prospects in the recycle bin - Explain how to configure and manage scoring and grading - Describe how to set up and manage assignment rules

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q129-Q134):

NEW QUESTION # 129
"LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so they can write more like it.
What actions should be taken to ensure they can report on the statistics in Salesforce?

A. Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user
B. Upload files to Marketing Cloud Account Engagement > create an engagement program with actions:
add to Salesforce campaign and assign to user
C. Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user
D. Enable connected campaigns and campaign member sync > add files to Marketing Cloud Account Engagement with completion action: assign to user

Answer: A

NEW QUESTION # 130
To adapt to changes in Apple Mail Privacy Policy, what should LenoxSoft consider doing?

A. Enable visitor filters for all customers so opens are not tracked.
B. Only send emails to prospects who do not use Apple Mail.
C. Disable open tracking within account settings.
D. A Use the Open Rules Audit to remove opens as criteria in their automations.

Answer: D

NEW QUESTION # 131
What is true about page actions? [Choose three answers]

A. You cannot use auto responder emails with page actions.
B. It is possible to use URL wildcard by adding * to the end of the URL.
C. You can define a page to be a priority page to highlight the activity to Sales reps and other users.
D. You cannot set the prospect's source campaign with page actions.

Answer: A,B,C

NEW QUESTION # 132
A customer has a CSV file of existing leads and contacts they want to import into Marketing Cloud Account Engagement as new prospects. Their Salesforce org contains duplicate leads and contacts with the same email address. They want to make sure the newly created prospects in Marketing Cloud Account Engagement are linked to specific lead and contact records in Salesforce. Their Marketing Cloud Account Engagement account allows multiple prospects with the same email address.
What import method should be recommended?

A. Match records by Account ID
B. Match records by fuzzy match rules
C. Match records by CRM ID
D. Q Match records by email address

Answer: C

NEW QUESTION # 133
A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteria. However, they also want to make sure sales users can manually add their prospects to the list even if they don't match the criteria.
Which automation tool should be used?

A. Dynamic list
B. Completion action
C. Automation rule
D. Segmentation rule

Answer: C

NEW QUESTION # 134
......

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