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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Channel Management | 16% | - Social Studio and Advertising Studio configuration - Mobile Studio setup and functionality - Journey Builder concepts and use cases - Email Studio configuration and features |
| Topic 2: Subscriber Data Management | 18% | - Data extensions, relationships, and data architecture - Data import, export, and quality management - Preference and profile center configuration - Contact model design and implementation |
| Topic 3: Digital Marketing Proficiency | 13% | - Security best practices for data, permissions, and PII - Governance and compliance in digital marketing - Marketing Cloud product inventory and offerings |
| Topic 4: Maintenance | 15% | - Evaluation of additional Marketing Cloud products - Data extraction, reporting, and analytics - Account monitoring and system availability |
| Topic 5: Setup | 38% | - Marketing Cloud extension products and features - Integration configuration and management - Setup Home features and configuration - Business units, user accounts, and permission settings - Security policies, password management, and access control |
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NEW QUESTION # 127
A Marketing Cloud admin is configuring Social Studio to manage Northern Trail Outfitters social media accounts.
Which 2 prerequisites for configuring Social Studio should the admin consider? Choose 2 answers
Answer: B,C
Explanation:
Before configuring Social Studio for managing social media accounts, ensure these prerequisites are met:
Facebook Ad Manager: Access to Facebook Ad Manager is essential for managing and monitoring Facebook advertising campaigns directly from Social Studio.
Login Details: Have the necessary login credentials for each social media account that will be managed through Social Studio to ensure seamless integration and management across platforms.
Reference: Salesforce Social Studio Setup Documentation
NEW QUESTION # 128
What functionality is contained in Journey Builder that does not exist in Automation Studio?
Answer: B
Explanation:
A functionality unique to Journey Builder that is not available in Automation Studio:
Wait Activities: Journey Builder provides the flexibility to configure wait times based not just on a fixed duration but also until a specific date or time, which is essential for personalizing the timing of customer interactions based on individual behaviors or milestones.
Reference: Salesforce Marketing Cloud Journey Builder
NEW QUESTION # 129
Northern Trail Outfitters has five business units in their Marketing Cloud account. All business units should be configured to use the same SFTP directory How should this setup be achieved?
Answer: D
Explanation:
To configure multiple business units in Marketing Cloud to use the same SFTP directory, the most efficient method is to copy the parent SFTP user credentials into each child business unit. This approach ensures all business units access the same SFTP directory for file transfers, maintaining consistency and simplifying management of file access across the business units. This setup avoids the complexity and maintenance of separate SFTP users for each business unit, streamlining operations.
Reference: Salesforce Help - SFTP Setup with Business Units
NEW QUESTION # 130
A customer needs to link demographic information to its contact model in Contact Builder. What type of relationship should be used?
Answer: B
Explanation:
For linking demographic information to a contact model in Contact Builder:
A). One-to-Many Relationship: This type of relationship is appropriate when a single contact can have multiple demographic records. It helps to manage and utilize demographic data effectively within personalized marketing campaigns.
This relationship type supports efficient data management and targeting by allowing multiple demographic attributes for a single contact within the marketing database.
Reference: Salesforce Help - Data Relationships in Contact Builder
NEW QUESTION # 131
A marketing manager requests to receive an email, once a week, with high-level metrics in a standardized format. Specifically, the manager wants to know how many emails were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete this request?
Answer: B
Explanation:
To create and schedule a weekly report with high-level metrics, the Marketing Cloud admin should use Analytics Builder. Analytics Builder allows users to create, view, and share reports and dashboards. The Account Send Summary report shows how many emails were sent in a given time period
NEW QUESTION # 132
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