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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Automation and Campaigns17%- Create completion actions and decision points
- Build automation rules and engagement programs
- Configure CRM campaigns and campaign influences
- Implement multi-channel journey orchestration
- Monitor and optimize automation performance
Topic 2: Data Management18%- Set up duplicate management and data quality rules
- Implement data segmentation strategies
- Design and implement data schemas
- Configure CRM sync and field mappings
- Manage data imports and exports
- Configure custom fields and objects
Topic 3: Discovery and Scoping15%- Define project scope and success metrics
- Conduct gap analysis
- Assess current marketing technology stack
- Identify key stakeholders and decision-makers
- Understand business objectives and requirements
Topic 4: Account Engagement Setup15%- Configure Business Units and security settings
- Implement folder structure and naming conventions
- Configure IP warming and deliverability settings
- Set up user roles and permissions
- Set up tracking and analytics configurations
Topic 5: Lead Generation and Nurturing17%- Create grading rules and segmentation
- Design and configure landing pages and forms
- Build nurture programs and drip campaigns
- Configure progressive profiling
- Implement lead capture and scoring models
Topic 6: Email Marketing18%- Create and manage subscriber lists
- Implement preference centers and unsubscribe management
- Configure email authentication (DKIM, SPF, DMARC)
- Design responsive email templates
- Implement dynamic content and personalization
- Optimize email deliverability

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q244-Q249):

NEW QUESTION # 244
LenoxSoft wants to add 50 points to the scores for prospects who attended a webinar last month. How would you advise them to accomplish this?

Answer: D


NEW QUESTION # 245
The LenoxSoft sales and marketing teams are looking for more insights into which leads are most likely to buy based off of their engagements.
What feature should be recommended?

Answer: A

Explanation:
https://help.salesforc e.com/articleView?id=sf.Marketing Cloud Account
Engagement_einstein_behavior_scoring.htm & type=5


NEW QUESTION # 246
LenoxSoft wants to implement a form to be used in multiple places on their website, including their "Contact Us" page, for prospects to contact their team. To align with their lead generation strategy, they want to ask for additional information upon subsequent form submissions.
How should this be implemented with Marketing Cloud Account Engagement?

Answer: D

Explanation:
Explanation
https://help.salesforce.com/articleView?id=Marketing Cloud Account
Engagement_forms_kiosk_mode.htm&type=0


NEW QUESTION # 247
It is possible to assign certain Prospect to selected Scoring Category

Answer: A


NEW QUESTION # 248
Select three available Marketing Cloud Account Engagement Editions

Answer: C,D,E


NEW QUESTION # 249
......

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