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| Section | Objectives |
|---|---|
| Topic 1: Reporting and Analytics | - Tracking and reporting tools - Email performance metrics |
| Topic 2: Marketing Automation and Journeys | - Journey Builder fundamentals - Automation Studio concepts |
| Topic 3: Email Marketing Best Practices | - Email deliverability fundamentals - List hygiene and engagement strategies - Compliance (CAN-SPAM, GDPR concepts) |
| Topic 4: Content Creation and Delivery | - Templates and AMPscript basics - Email Studio and content builder usage - Dynamic content and personalization |
| Topic 5: Subscriber and Data Management | - Data import, segmentation, and contact management - Subscription management and preferences - Subscriber lifecycle and data extensions |
弊社のMC-202問題集のメリットはいろいろな面で記述できます。価格はちょっと高いですが、MC-202試験に最も有効な参考書です。MC-202問題集は便利で、どこでもいつでも勉強できます。また、時間を節約でき、短い時間で勉強したら、MC-202試験に参加できます。
質問 # 18
Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, which caused customers to complain about their experience. NTO would like to apologize by offering an upgraded coupon to help improve customer satisfaction What should NTO do to automate the process of finding its affected customers?
正解：C
解説：
Reference: Salesforce Marketing Cloud Documentation on Query Activities
質問 # 19
The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses.
At a minimum, which activities should be configured in Automation Studio to meet their requirements?
正解：B
解説：
To meet the requirement of sending a daily report of all subscribers emailed in the last 24 hours to the Enhanced FTP Export folder, the following activities should be configured in Automation Studio:
* SQL Query: To select the unique email addresses of subscribers emailed in the last 24 hours.
* Data Extract: To extract the data into a file format suitable for transfer.
* File Transfer: To move the extracted file to theEnhanced FTP Export folder.
This combination ensures that the data is queried, extracted, and then transferred as needed. Reference:
Salesforce Marketing CloudDocumentation
質問 # 20
Northern Trail Outfitters is redesigning its brand guidelines and wants to ensure its emails are accessible.
Which best practice should the email designer follow to meetaccessibility standards?
正解：B
解説：
To ensure that emails are accessible, the email designer should follow best practices such as using contrasting colors. High contrast betweentext and background colors helps people with visual impairments or color blindness to read the content more easily. This practice is a key aspect of meeting accessibility standards and making content accessible to a broader audience.
Reference: SalesforceMarketing Cloud Documentation on Email Accessibility Best Practices
質問 # 21
Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension.
What should a marketer do to ensure the Email Address field values are unique?
正解：C
解説：
To ensure that the Email Address field values are unique in a data extension, the marketer should mark the Email Address field as the Primary Key. In Salesforce Marketing Cloud,marking a field as a Primary Key ensures that each value in that field is unique and cannot be duplicated within the data extension.
Reference:
Salesforce Marketing Cloud Documentation: Data Extensions
質問 # 22
Northern Trail Outfitters (NTO) has rolled outchanges to the OTS CTA button color.
Where should NTO be able to see if there has been a lift in the overall likelihood to click?
正解：B
解説：
Einstein EngagementScoring provides insights into how changes, such as the color of a CTA button, impact the likelihood of subscribers engaging with emails. It uses predictive analytics to score and segment subscribers based on their engagement behaviors, allowing marketersto see the lift in engagement metrics like click-through rates.
Reference:Salesforce Marketing Cloud Documentation on Einstein Engagement Scoring
質問 # 23
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