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Oracle 1Z0-1032-26 Exam Syllabus Topics:

Section	Objectives
Responsys Platform Overview	- Core Architecture and Components 1. User roles and permissions 2. Navigation and setup basics 3. Responsys account structure
Deliverability and Compliance	- Email deliverability management 1. Sender reputation management 2. Spam compliance and regulations 3. Unsubscribe and preference handling
Automation and Orchestration	- Marketing automation workflows 1. Journey optimization 2. Event-based triggers 3. Program Designer usage
Audience Management	- Data management and segmentation 1. Segmentation rules and filters 2. Profile lists and extensions 3. Data imports and integrations
Message Design and Content	- Email and template design 1. Content testing and validation 2. Template creation and management 3. Dynamic content and personalization
Campaign Management	- Campaign creation and configuration 1. Email campaign setup 2. Multichannel campaign orchestration 3. Scheduling and activation
Analytics and Reporting	- Campaign performance analysis 1. Reports and dashboards 2. Email engagement metrics 3. A/B testing analysis

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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions (Q15-Q20):

NEW QUESTION # 15
A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriber receives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?

A. The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
B. The purchase transaction is attributed to both email campaigns.
C. Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
D. The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.

Answer: D

NEW QUESTION # 16
You need to create four versions of the same campaign with different subject lines to see which one receives the most opens and clicks. You are using EMD to create the campaign.
How should you do this with Responsys?

A. Create one campaign. Then in the program, configure a winner selection element and a Send Email Campaign element for the campaign. Publish the campaign and then determine the winner in a few days.
B. Create four campaigns. Then in the program, configure a winner selection element and a Send Email Campaign element for each campaign. Publish the campaign and then determine the winner in a few days.
C. Create four campaigns and configure the multivariate testing functionality available via the Version Test button in EMD for each campaign.
D. Create one campaign and configure the multivariate testing functionality available via the Version Test button in EMD of the campaign. Create a program that launches this campaign.

Answer: B

NEW QUESTION # 17
The executive tearn loves your Insight reports, but has limited knowledge of the Responsys menus.
As the Responsys Administrator, how can you provide a custom report that the team can easily access from the Insight menu?

A. Create the custom report and save it to the Insight account folder. Right-click to copy the link for the report. Send the link to the executive team and tell them to use it whenever they want to view the report.
B. You can only access custom reports from the account folder. You must train the executives to navigate to the Report Library to locate and launch the report.
C. Create the custom report and schedule it to be sent by email to the executive team every single day.
D. Create the custom report and save it to the Insight account folder. Add the report to the Default Dashboard, and tell the executives to view the report from the dashboard whenever they want to view the report.

Answer: A

NEW QUESTION # 18
You built a seed group with three records to test combinations of data during campaign proof testing. All fields required for personalization are populated with test dat a. But when you try to preview or proof launch a promotional email campaign, an error message states that the proof list is empty.
Why is this happening?

A. When the EMAIL_PERMISSION_STATUS value for records in a seed group is set for O for Opt out, Responsys will suppress displaying personalization in preview mode or sending emails to those contacts. Confirm that EMAIL_PERMISSION_STATUS is set to I for Opt In.
B. The seed group is corrupted. You must delete and re-create the seed group with the test data desired.
C. You must have missed populating some of the fields being used for personalization in the records. Check the data in the seed group for completeness.
D. You can only launch emails to a seed list; you cannot preview or send a proof launch to the seed list records.

Answer: C

NEW QUESTION # 19
Using Email Message Designer, identify two HTML tags that you can use to create a dynamic region for an email campaign. (Choose two.)

A. <td>
B. <br>
C. <dynamicregion>
D. <div>

Answer: B,D

NEW QUESTION # 20
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