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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Engagement Developer |
| Exam Number: | MCE-Dev-201 |
| Exam Price: | USD 200 |
| Passing Score: | 63% |
| Exam Format: | Multiple Choice, Multiple Select |
| Related Certifications: | Salesforce Certified Marketing Cloud Administrator Salesforce Certified Marketing Cloud Email Specialist |
| Certificate Validity Period: | 2 years |
| Exam Duration: | 105 minutes |
| Real Exam Qty: | 60-65 |
| Available Languages: | English |
| Recommended Training: | Salesforce Trailhead: Develop for Marketing Cloud Marketing Cloud Developer Center |
| Exam Registration: | Pearson VUE Kryterion Webassessor |
| Sample Questions: | Salesforce MCE-Dev-201 Sample Questions |
| Exam Way: | Online proctored or onsite at authorized testing centers |
| Pre Condition: | Recommended: Salesforce Certified Marketing Cloud Email Specialist certification or equivalent experience; hands-on development experience with Marketing Cloud |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudengagementdeveloper |
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NEW QUESTION # 103
A developer is experiencing timeouts when testing a SQL Query Activity in Automation Studio. How should the developer optimize the query?
Answer: B
Explanation:
To optimize a SQL Query Activity in Automation Studio that is experiencing timeouts, the developer should use intermediate tables to break queries into smaller parts (B). This approach helps in managing complex queries by breaking them down into smaller, more manageable steps, thus reducing the likelihood of timeouts.
References:
Salesforce Marketing Cloud Documentation on Query Activity
SQL Query Optimization Tips
NEW QUESTION # 104
Which of the following statements are correct concerning Populations in Contact Builder? Choose 2.
Answer: B,C
Explanation:
Regarding Populations in Contact Builder:
* Populations need to be added to an Attribute Group (B) - This is necessary to define the relationship between the population and the associated data extensions and attributes.
* No more than three Populations should be created (C) - Creating more than three populations can lead to performance issues and complexity in managing contacts.
References:
Salesforce Marketing Cloud Contact Builder
Populations in Contact Builder
NEW QUESTION # 105
A field value returned from a DE lookupcontains a tab-delimited list of values. Which AMPscript function could easily determine if a specific text string exist anywhere in the list?
Answer: D
Explanation:
To determine if a specific text string exists in a tab-delimited list of values, the BuildRowSetFromString AMPscript function is the most appropriate. This function splits the string into a rowset, making it easier to search for the specific text.
* BuildRowSetFromString Function: This function converts a delimited string into a rowset, which can then be iterated over or searched using other AMPscript functions.
SET @values = "val1\tval2\tval3" SET @rowset = BuildRowSetFromString(@values, "\t") SET @rowCount
= RowCount(@rowset) SET @found = "false" FOR @i = 1 TO @rowCount DO SET @row = Row (@rowset, @i) SET @value = Field(@row, 1) IF @value == "specificText" THEN SET @found = "true" /* exit the loop if found */ BREAK ENDIF NEXT @i Salesforce AMPscript Function Reference
NEW QUESTION # 106
A developer wants to create a data model in Contact Builder.
Which two applications will be able to use this newly-created data model for segmentation?
Choose 2 answers
Answer: A,C
Explanation:
The newly created data model in Contact Builder can be used for segmentation in the following applications:
* Email Studio (A) - Email Studio can use data extensions and attribute groups from Contact Builder for segmentation.
* Journey Builder (C) - Journey Builder can leverage the data model created in Contact Builder for creating targeted journeys and audience segments.
References:
Salesforce Marketing Cloud Contact Builder
Journey Builder Data Integration
NEW QUESTION # 107
A developer wants to create a complex dynamic email with three different sections and four different possible content blocks In each section. The email will be sent to an audience of over one million contacts.
Which best practice should the developer use to ensure a blank email will not be sent?
Answer: D
Explanation:
To ensure a blank email will not be sent when creating a complex dynamic email with multiple sections and content blocks, the developer should confirm every version has default content (D). This practice ensures that if any dynamic content fails to load or meet the conditions, the default content will be displayed, preventing a blank email from being sent.
References:
Salesforce Marketing Cloud AMPscript Guide
Salesforce Marketing Cloud Dynamic Content Best Practices
NEW QUESTION # 108
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