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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Email Marketing	20%	- Explain how to create and send emails - Explain how to analyze email performance metrics - Explain how to use dynamic content in emails - Describe how to manage email templates - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR)
Topic 2: Visitors and Prospects	8%	- Describe how prospects are tracked and identified - Explain how visitors are converted into prospects - Explain the differences between visitors and prospects
Topic 3: Administration	11%	- Explain how to configure Account Engagement settings - Describe how to manage users, roles, and permissions - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to configure and manage email sending domains
Topic 4: Account Engagement Forms, Form Handlers and Landing Pages	20%	- Explain how to create and configure Account Engagement forms - Describe how to use dynamic content - Explain how to create and publish landing pages - Describe how to use form handlers
Topic 5: Lead Management	24%	- Describe how to manage prospects in the recycle bin - Describe how to set up and manage assignment rules - Explain how to use automation rules for lead management - Explain how to configure and manage scoring and grading
Topic 6: Engagement Studio	17%	- Explain how to design and build Engagement Studio programs - Describe how to use triggers, rules, and actions - Explain how to test and activate Engagement Studio programs - Describe how to analyze Engagement Studio performance

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q115-Q120):

NEW QUESTION # 115
Is it possible for many users to edit exact same Email Template simultaneously?

A. True
B. False

Answer: B

NEW QUESTION # 116
Can we connect Twilio SMS Center via Marketing Cloud Account Engagement Connector?

A. False
B. True

Answer: B

NEW QUESTION # 117
LenoxSoft hosts content in Marketing Cloud Account Engagement and makes it available to prospects via a form submission on their website. They have noticed a high number of form submissions, but some email addresses provided appear to be invalid or fake.
Which two strategies for gating content should ensure real prospects are the ones accessing the content?
Choose 2 answers

A. Prospects with invalid emails are sent an autoresponder requesting email verification.
B. Send the content via an autoresponder email with a link to download the content.
C. Using the data format drop-down, set the email validation option at the form level.
D. Prospects with invalid emails are marked as 'Do Not Email' to avoid future communication.

Answer: A,C

NEW QUESTION # 118
What would an Administrator set up to have a document automatically download after a successful form completion?

A. Redirect the prospect directly to the URL of the content by checking the box labeled "Redirect the prospect instead of showing the form's Thank You Content."
B. Create an email template that includes a link to your document. On your form, add a completion action to "Send autoresponder email" and select the email template that includes the document.
C. Redirect the prospect to a landing page that has a link to download the content by checking the box labelled "Redirect the prospect instead of showing the form's Thank You Content."
D. Include a link to the content in the Thank You Content of the form.

Answer: B

NEW QUESTION # 119
Which activity appears on a prospect's record when they submit a Marketing Cloud Account Engagement form named 'Contact Us' that resides on a Marketing Cloud Account Engagement landing page?

A. Nothing will display
B. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page.
C. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page and form
D. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" form

Answer: D

NEW QUESTION # 120
......

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