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| Section | Weight | Objectives |
|---|
| Journey Orchestration | | |
| Cross-Channel Marketing Strategies and Tactics | | - Campaign planning - Multi-touch attribution - Channel selection
|
| Measuring and Reporting on Cross-Channel Marketing Performance | | - KPI selection - Data visualization - Dashboarding
|
| Social Studio | | |
| Triggers | | |
| Einstein for Marketing Cloud | 22.5% | |
| Leveraging Customer Data and Analytics for Personalization | | - Data management - Segmentation - Predictive modeling
|
| Aligning Cross-Channel Marketing with Business Objectives | | - Goal setting - Change management - Stakeholder management
|
| Interaction Studio | | |
| Distributed Marketing | | |
| Ad Studio | | |
| Mobile (SMS/Push) | | |
| Integrating and Optimizing Marketing Campaigns Across Channels | | - Data synchronization - Campaign automation - API integrations
|
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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q74-Q79):
NEW QUESTION # 74
A customer sends a note that they are getting inconsistent results using Contact Data in Journey Builder Decision Splits, while referencing One to Many Relationship defined in Data Designer. The customer explains that the SubscriberMaster Table is already linked to the MyOrders Table using Data Designer. Which three clarifying questions would help a consultant understand more?
- A. Are you integrated with other Salesforce Clouds?
- B. Is the Contact information spelled correctly?
- C. Are there more than 100 order records that could match?
- D. Do any of the orders for that subscriber meet your decision split criteria?
- E. Are you using attribute to attribute comparison in your decision split criteria?
Answer: C,D,E
NEW QUESTION # 75
What three statements are true regao1krc; Einstein Engagement Frequency (EEF)?
Choose 3 answers
- A. Salesforce trains each customer ' s model using only that customer ' s data.
- B. EEF analyzes 360 days of historical data to determine the right frequency of communication.
- C. EEF frequency analyzes 180 days of historical data to determine the right frequency of communication.
- D. EEF uses only commercial send data. Transactional sends are not considered in modeling.
- E. EEF helps marketers determine the data number of emails to send to individual subscribers of an organization, reducing the unsubscribes that result from email fatigue.
Answer: A,B,E
NEW QUESTION # 76
A customer wants to send ''Last Chance'' real time triggered messaging to their subscribers when stock of an items gets below 50 units. They want to include a dynamic ''Buy now'' link based on the product with low stock.
Which two APIs would support this use case?
Choose 2 answers
- A. REST API
- B. Email SOAP API
- C. Journey API
- D. Transactional Message API
Answer: A,D
NEW QUESTION # 77
In which section can you define fatigue rules to restrict a user from being recommended same content multiple times
- A. Einstein engagement scoring
- B. Einstein content selection
- C. Einstein copy insights
Answer: B
NEW QUESTION # 78
What is true about contact data and journey data.
- A. Contact data is static and journey data is updated data
- B. Journey data is static and contact data is updated data.
Answer: B
NEW QUESTION # 79
......
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