Exam MCAE-Con-201 Reviews - MCAE-Con-201 Certification Test Questions

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Lead Management24%- Explain how to configure and manage scoring and grading
- Describe how to set up and manage assignment rules
- Describe how to manage prospects in the recycle bin
- Explain how to use automation rules for lead management
Engagement Studio17%- Describe how to use triggers, rules, and actions
- Explain how to test and activate Engagement Studio programs
- Describe how to analyze Engagement Studio performance
- Explain how to design and build Engagement Studio programs
Account Engagement Forms, Form Handlers and Landing Pages20%- Explain how to create and configure Account Engagement forms
- Explain how to create and publish landing pages
- Describe how to use dynamic content
- Describe how to use form handlers
Administration11%- Describe how to manage users, roles, and permissions
- Explain how to set up and manage connectors (e.g., Salesforce CRM)
- Explain how to configure Account Engagement settings
- Describe how to configure and manage email sending domains
Email Marketing20%- Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR)
- Explain how to analyze email performance metrics
- Explain how to create and send emails
- Describe how to manage email templates
- Explain how to use dynamic content in emails
Visitors and Prospects8%- Explain the differences between visitors and prospects
- Describe how prospects are tracked and identified
- Explain how visitors are converted into prospects

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q152-Q157):

NEW QUESTION # 152
LenoxSoft is requesting a nurture campaign for cold leads. Anyone who clicks on the CTA they want to create a call campaign and anyone who doesn't click on the CTA they want them to eventually be deleted (sent to recycle bin). What objects in Marketing Cloud Account Engagement & SFDC would you use?

Answer: A,C,D


NEW QUESTION # 153
LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users.
In a round robin fashion:
* Completed the "Product Interest" form
* A score higher than 100
* A grade higher than a C
* Is a member of the "Target Account" list
What should LenoxSoft use to accomplish this business requirement?

Answer: C


NEW QUESTION # 154
Which is not a standard role in Marketing Cloud Account Engagement? [Choose one answer]

Answer: A


NEW QUESTION # 155
What is essential to setup when you are implementing Marketing Cloud Account Engagement for the first time? [Choose three answers]

Answer: B,C,D


NEW QUESTION # 156
LenoxSoft is moving their forms from an external vendor into Marketing Cloud Account Engagement. The forms contain both default and custom fields. They want the forms to be hosted by Marketing Cloud Account Engagement for tracking purposes, but want to retain the same look and feel.
Which two actions should be taken to achieve this?
Choose 2 answers

Answer: A,D

Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_automation_page_actions.htm&type=5


NEW QUESTION # 157
......

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