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| Section | Objectives |
|---|---|
| Topic 1: Data Cloud Reporting and Analytics | - Utilize Data Cloud reports and dashboards |
| Topic 2: Segmentation and Calculated Insights | - Explain calculated insights - Create and manage segments |
| Topic 3: Activation | - Configure activations to various targets - Describe activation use cases |
| Topic 4: Identity Resolution | - Explain the purpose and configuration of Identity Resolution - Describe matching and reconciliation rules |
| Topic 5: Data Ingestion and Modeling | - Describe data streams and data sources - Explain data modeling concepts including Data Model Objects (DMOs) |
| Topic 6: Data Cloud Setup and Administration | - Configure Data Cloud settings - Manage Data Cloud permissions and security |
| Topic 7: Data Cloud Overview | - Explain the purpose and functionality of Data Cloud - Describe the Data Cloud ecosystem and how it fits into the Salesforce platform |
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NEW QUESTION # 147
Which option allows an organization an easy way to ingest Marketing Cloud subscriber profile attributes into Data Cloud on a daily basis?
Answer: D
Explanation:
Explanation
This option allows an organization an easy way to ingest Marketing Cloud subscriber profile attributes into Data Cloud on a daily basis. You can use Automation Studio to export profile attributes to a data extension and use the Profile API to send them to Data Cloud.
References:https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_marketing_cloud_data_foundatio
NEW QUESTION # 148
A consultant is discussing the benefits of Data Cloud with a customer that has multiple disjointed data sources.
Which two functional areas should the consultant highlight in relation to managing customer data?
Choose 2 answers
Answer: C,D
Explanation:
Data Cloud is an open and extensible data platform that enables smarter, more efficient AI with secure access to first-party and industry data1. Two functional areas that the consultant should highlight in relation to managing customer data are:
Data Harmonization: Data Cloud harmonizes data from multiple sources and formats into a common schema, enabling a single source of truth for customer data1. Data Cloud also applies data quality rules and transformations to ensure data accuracy and consistency.
Unified Profiles: Data Cloud creates unified profiles of customers and prospects by linking data across different identifiers, such as email, phone, cookie, and device ID1. Unified profiles provide a holistic view of customer behavior, preferences, and interactions across channels and touchpoints. The other options are not correct because:
Master Data Management: Master Data Management (MDM) is a process of creating and maintaining a single, consistent, and trusted source of master data, such as product, customer, supplier, or location data.
Data Cloud does not provide MDM functionality, but it can integrate with MDM solutions to enrich customer data.
Data Marketplace: Data Marketplace is a feature of Data Cloud that allows users to discover, access, and activate data from third-party providers, such as demographic, behavioral, and intent data. Data Marketplace is not a functional area related to managing customer data, but rather a source of external data that can enhance customer data. References:
Salesforce Data Cloud
[Data Harmonization for Data Cloud]
[Unified Profiles for Data Cloud]
[What is Master Data Management?]
[Integrate Data Cloud with Master Data Management]
[Data Marketplace for Data Cloud]
NEW QUESTION # 149
Which permission setting should an administrator check if the custom CRM object is not available in New Data Stream configuration?
Answer: C
Explanation:
This permission setting should be checked if the custom CRM object is not available in New Data Stream configuration. The user who connects the Salesforce CRM connector must have View All permission for the custom object in the source CRM org. References:https://help.salesforce.com/s/articleView?id=sf.
c360_a_data_cloud_salesforce_crm.htm&type=5
NEW QUESTION # 150
What does the Source Sequence reconciliation rule do in Identity Resolution?
Answer: D
Explanation:
The Source Sequence reconciliation rule allows you to sort your data sources in order of most to least preferred for inclusion in a unified profile9. For example, you can specify that data from Marketing Cloud should have higher priority than data from Service Cloud when selecting attributes such as first name or last name.
NEW QUESTION # 151
What can be customized in the Data Cloud canonical model?
Answer: A
Explanation:
Explanation
You can customize the Data Cloud canonical model by adding, editing, or deleting objects, fields, and relationships. You can also modify the properties, labels, and descriptions of these components.
References:https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_canonical_model.htm&type=5
NEW QUESTION # 152
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