MCAE-Con-201 - High Hit-Rate Salesforce Certified Marketing Cloud Account Engagement Consultant Latest Exam Cost

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Lead Management	24%	- Describe how to manage prospects in the recycle bin - Explain how to configure and manage scoring and grading - Explain how to use automation rules for lead management - Describe how to set up and manage assignment rules
Topic 2: Email Marketing	20%	- Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to create and send emails - Describe how to manage email templates - Explain how to use dynamic content in emails - Explain how to analyze email performance metrics
Topic 3: Visitors and Prospects	8%	- Describe how prospects are tracked and identified - Explain how visitors are converted into prospects - Explain the differences between visitors and prospects
Topic 4: Account Engagement Forms, Form Handlers and Landing Pages	20%	- Explain how to create and configure Account Engagement forms - Explain how to create and publish landing pages - Describe how to use dynamic content - Describe how to use form handlers
Topic 5: Administration	11%	- Describe how to manage users, roles, and permissions - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Explain how to configure Account Engagement settings - Describe how to configure and manage email sending domains
Topic 6: Engagement Studio	17%	- Describe how to analyze Engagement Studio performance - Explain how to design and build Engagement Studio programs - Describe how to use triggers, rules, and actions - Explain how to test and activate Engagement Studio programs

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q132-Q137):

NEW QUESTION # 132
What access should sales and marketing users have to access embedded analytics dashboards?

A. The "Analytics View Only Embedded App" permission set license
B. Marketing Cloud Account Engagement user connected to a Salesforce user through User Sync
C. Marketing Cloud Account Engagement Administrator user role and the Marketing Cloud Account Engagement Permission set assigned
D. Marketing Cloud Account Engagement Permission Set and "View Reports" Marketing Cloud Account Engagement user permission

Answer: A

NEW QUESTION # 133
A marketing user needs to recreate the same form in each of LenoxSoft's two business units (BUs).
How should the marketing user handle this task?

A. Create the form in one BU, then use the BU switcher and manually recreate the form in the second BU.
B. Create the form in one BU, then logout. Next, login to the second BU, recreate the form and logout.
C. Create the form in the first BU, then ask marketing users to copy the form into their separate BUs.
D. Create the form in the first BU, then export the form and import it into each of the other two BUs.

Answer: D

NEW QUESTION # 134
What is true about completion actions? [Choose two answers]

A. Completion actions will not execute for image files.
B. Completion actions can be criteria based.
C. Completion actions are retroactive and will apply to activities done before and after you apply them
D. Completion actions only execute for prospects. They will not affect visitors.

Answer: A,D

NEW QUESTION # 135
LenoxSoft is setting up a brand new Marketing Cloud Account Engagement business unit. They have identified a set of five users in Salesforce who will need to have Administrator roles in Marketing Cloud Account Engagement.
What should they do to provide these users access to Marketing Cloud Account Engagement?

A. Change each user's profile in Salesforce to the System Administrator role, which will create them as Administrator users in Marketing Cloud Account Engagement.
B. Import the users into Marketing Cloud Account Engagement and select the Administrator role on their Marketing Cloud Account Engagement user records.
C. Provide each user with a unique activation link to create their own Administrator user records in Marketing Cloud Account Engagement.
D. Add users to the Marketing Users group from Marketing Setup in Salesforce and map their user profiles to the Administrator roles.

Answer: B

NEW QUESTION # 136
LenoxSoft has a service portal for customers. A Marketing Cloud Account Engagement page action set by the admin will change a prospects engagement custom field to "Engaged" for any prospect who views this service portal page. Customers who visit this portal more often have a higher company satisfaction rate. Those who rarely visit the portal have a high rate of attrition. LenoxSoft wants to encourage customers to engage with the service portal and has the following requirements: * Prospects with no Engagement custom field value should be added to the Engagement Program. * If prospects registers for an upcoming webinar and views the training portal they should be removed from the engagement program. What steps do you recommend to achieve those requirements?

A. Automation Rule with blank critera and add action &
B. Automation Rule with blank critera and add action & Dynamic List with attended webinar and remove action
C. Automation Rule with blank critera and add action & Completion action rules with attended webinar and remove action
D. Automation rules with attended webinar and remove action
E. Automation Rule with blank critera and add action & segmentation rules with attended webinar and remove action

Answer: A

NEW QUESTION # 137
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