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Salesforce MCE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Data Modeling and Management	21%	- Reporting, data views, and tracking extracts - Data object selection and relationship definition - Contact identity and data governance
Automation	20%	- Automation type and activity selection - Automation Studio workflow implementation - Journey Builder flow design
Discovery and Architecture	16%	- Requirements gathering and analysis - Solution recommendation and long-term maintainability - Data and segmentation strategy design
Account Configuration	12%	- Account hierarchy design and management - Reply Mail Management setup and resolution - Mobile Studio configuration and troubleshooting - Sender Authentication Package implementation
Integration	20%	- Marketing Cloud Connect configuration and troubleshooting - Data model design for personalized messaging - Extension product selection and implementation
Messaging	11%	- Deliverability and compliance management - Personalized content design and delivery - Cross-channel messaging strategy

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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q10-Q15):

NEW QUESTION # 10
When warming a dedicated IP, what would support good delivery rates with initial email sends and build the IP's sending reputation?

A. Segment internal employees with high scores for initial email sends.
B. Segment cold prospects with a low score to reengage for initial email sends.
C. Segment prospects with free email service providers for initial email sends.
D. Segment the best and most active contacts for initial email sends.

Answer: A

NEW QUESTION # 11
There is Custom Field Type in Marketing Cloud Account Engagement called Date/Time

A. True
B. False

Answer: B

NEW QUESTION # 12
LenoxSoft is migrating prospects from an external email vendor Into Marketing Cloud Account Engagement. They have record of which prospects have hard bounced within the last 6 months.
What should they do after importing the bounced prospects into Marketing Cloud Account Engagement in order to maintain their data integrity, but still be able to track the prospects?

A. Delete the prospects so they can't be emailed through Marketing Cloud Account Engagement.
B. Ensure the Do Not Email field on the prospects is selected.
C. Send the prospects an email to see if their email addresses are valid.
D. Add the prospects to a "Bounced Prospects" list for suppression.

Answer: B

NEW QUESTION # 13
LenoxSoft wants to add 50 points to the scores for prospects who attended a webinar last month. How would you advise them to accomplish this?

A. Select all prospects in the webinar attendees table and use the table action at the bottom to add to their scores.
B. Create a new segmentation rule.
C. Create a new automation rule.
D. Add a completion action to the form the prospects completed to register for the webinar.

Answer: C

NEW QUESTION # 14
Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information. Which activities would Marketing Cloud use to automate this campaign?

A. Refresh Mobile Filtered List and Outbound Send
B. Import Mobile Contacts and Send SMS
C. Refresh Mobile Filtered List and Send SMS
D. Import Mobile Contacts and Outbound Send

Answer: A

Explanation:
The process requires refreshing the Filtered List (to ensure it captures contacts with upcoming birthdays) and then using the Outbound Send activity configured in MobileConnect to deliver the SMS. "Outbound Send" is the correct action in MobileConnect, not just a basic "Send SMS."

NEW QUESTION # 15
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