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| Section | Weight | Objectives |
|---|---|---|
| Analyzing and Reporting | 16% | - Draw insights from data - Interpret activity reporting results - Make data-driven recommendations based on analysis |
| Configuring, Executing, and Managing | 50% | - Apply procedures to launch A/B, XT (Experience Targeting), and MVT (Multivariate Test) activities - Utilize Automated Personalization (AP) and Recommendations appropriately - Create and manage experiences using both composers - Choose between Visual Experience Composer (VEC) and Form-Based Composer - Build audiences, define goals, conduct QA, and manage activities within Adobe Target |
| Planning and Strategy | 26% | - Describe KPI-based primary and secondary success metrics - Describe appropriate analytics reporting sources (Target or Adobe Analytics) - Identify business KPIs and successfully translate these into optimization goals given key business requirements - Construct test hypotheses based on a given scenario - Identify opportunities for testing based on business KPIs and data analysis - Given a scenario, assess audience requirements - Identify hypothesis elements - Describe how variables impact an activity |
| Troubleshooting and Optimization | 8% | - Identify and resolve common implementation issues - Optimize activity performance based on results - Implement best practices for ongoing optimization |
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問題 #14
Which elements should a test hypothesis include? (Select two.)
答案：A,B
問題 #15
In the Visual Experience Composer (VEC), what considerations should a Target Business Practitioner be aware of when using the "Layout" options such as "Rearrange" and "Move"?
答案：D
問題 #16
What are prerequisites for enabling Automated Personalization (AP)? (Select two.)
答案：A,D
問題 #17
What is the recommended action if the data in an A/B test indicates no statistical significance after a reasonable period?
答案：B
問題 #18
Which JavaScript library is required to implement Adobe Target on a website?
答案：C
問題 #19
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