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| Section | Objectives |
|---|---|
| Topic 1: Discovery | - Understand how third-party systems integrate with Media Cloud - Outline system flows based on existing business environment - Identify relevant non-functional requirements - Map use cases to Salesforce Media Cloud components - Assess business and technical requirements for Media Cloud applications - Determine the technical scope for a statement of work (SOW) |
| Topic 2: Design | - Recommend product model and pricing strategies - Align designs with the Media Cloud data model - Identify integration points - Set up sharing and permission sets - Assess reporting needs - Apply best practices in solution architecture - Create solution flows using ASM capabilities - Determine deployment strategies within a CI/CD environment |
| Topic 3: Implement | - Ensure performance outcomes align with defined KPIs and non-functional expectations - Apply security settings to control data access - Select appropriate integration approaches for media-specific contexts - Plan data migration with understanding of the data model - Support CI/CD deployment processes |
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NEW QUESTION # 60
A publisher is working with Agents, which is Home's agency, to advertise Home's products.
How should a Consultant create and relate these records in Advertising Sales Management (ASM)?
Answer: D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
In Media Cloud ASM, Advertisers and Agencies are modeled as Accounts with different Record Types. The agency should be an Account with the Agency Record Type to reflect its role properly in the hierarchy and relationships. Contacts belong to Accounts but Agencies are best represented as distinct Account records for clarity and reporting. Brand Record Type is typically used for product branding, not agencies.
Reference:
Media Cloud ASM Data Model Guide
Salesforce Account Record Types Best Practices
https://help.salesforce.com/s/articleView?id=sf.media_cloud_asm_accounts.htm&type=5
NEW QUESTION # 61
A Consultant needs to see the performance trend of the ad inventory sold in June of the last five years and use this information as input for campaigns next June.
Which two optional add-on Salesforce reporting components can be coupled with Media Cloud Advertising Sales Management (ASM) to gather, correlate, and present historical ad campaigns data for better decision making at the beginning of the sales cycle?
Choose 2 answers
Answer: C,D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Tableau and CRM Analytics are Salesforce add-ons that can integrate with ASM data to provide deep historical analytics and performance trend insights. Marketing Cloud Intelligence focuses on data ingestion and optimization but Tableau and CRM Analytics specialize in flexible visualizations and historical analysis. Ad Manager is an ad server, not a reporting tool.
Reference:
Media Cloud Reporting and Analytics Options
Salesforce Tableau and CRM Analytics Integration
https://help.salesforce.com/s/articleView?id=sf.media_cloud_reporting_options.htm&type=5
NEW QUESTION # 62
A customer has a requirement to allow the Operations team to edit Quote records in order to perform 'Create and Submit Order' action only when the corresponding opportunity has reached a specific status called 'Closed Won'. Sales users will remain as the record owners of Quotes and Orders for reporting purposes. The organization wide default setting for Quote and Order object is private.
How should a Consultant solve this requirement with minimal customization?
Answer: C
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Since the OWD for Quote and Order is private, sharing must be explicitly granted for the Operations team to edit records when Opportunity status is 'Closed Won'. Criteria-based sharing rules are the preferred low-maintenance Salesforce declarative approach for this scenario, sharing records based on field values without custom code. Manual sharing is less scalable, role hierarchy changes may affect ownership and reporting, and Apex sharing is a heavier customization.
Reference:
Salesforce Sharing Rules Documentation
Media Cloud ASM Security and Sharing Best Practices
https://help.salesforce.com/s/articleView?id=sf.sharing_rules.htm&type=5
NEW QUESTION # 63
Media Campaign is a record type of which object?
Answer: C
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
In Media Cloud, Media Campaign is a record type under the Quote object, allowing specialized handling of media campaigns within the sales process framework.
Reference:
Media Cloud Quote Record Types
https://help.salesforce.com/s/articleView?id=sf.media_cloud_quote_record_types.htm&type=5
NEW QUESTION # 64
Which two solutions should a Consultant recommend to a client who wants to integrate with an ad server other than Google Ad Manager (GAM) to create an ad campaign?
Choose 2 answers
Answer: B,C
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Media Cloud provides out-of-the-box integration only with Google Ad Manager. For other ad servers, a custom integration is required either via a custom Integration Procedure or Apex code to handle API interactions and data flows. The Marketing Cloud Intelligence connector focuses on analytics, not ad server integration.
Reference:
Media Cloud ASM Integration Overview
Salesforce Custom Integration Best Practices
https://help.salesforce.com/s/articleView?id=sf.media_cloud_custom_adserver_integration.htm&type=5
NEW QUESTION # 65
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