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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Advanced Cross-Channel Accredited Professional |
| Exam Number: | Advanced-Cross-Channel |
| Related Certifications: | Salesforce Customer Data Platform Salesforce Marketing Cloud Salesforce Data Cloud |
| Exam Format: | Multiple Choice, Multiple Select |
| Available Languages: | English |
| Recommended Training: | Marketing Cloud and Cross-Channel Training Salesforce Trailhead Learning Paths |
| Exam Registration: | Salesforce Certification Registration Salesforce Credentials Overview |
| Sample Questions: | Salesforce Advanced-Cross-Channel Sample Questions |
| Exam Way: | Online proctored exam via Salesforce certification platform (Webassessor) |
| Pre Condition: | No strict prerequisites; recommended experience with Salesforce Marketing Cloud or cross-channel marketing concepts |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials |
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Salesforce Advanced Cross Channel Accredited Professional certification exam covers a range of topics such as email marketing, mobile messaging, social media advertising, web personalization, and journey automation. Professionals who pass Advanced-Cross-Channel exam will be able to demonstrate their proficiency in implementing cross-channel marketing campaigns that are tailored to the needs of their customers.
Salesforce Advanced-Cross-Channel Certification Exam covers a range of topics, including email marketing, mobile marketing, social media marketing, web marketing, and advertising. Advanced-Cross-Channel Exam also assesses the ability to create customer journeys that deliver consistent and engaging experiences across all channels. Successful candidates will demonstrate their expertise in developing and implementing strategies that leverage customer data, segmentation, and marketing automation to drive revenue and customer loyalty.
NEW QUESTION # 39
What Einstein functionality makes predictions for email only?
Answer: A
NEW QUESTION # 40
Which keywords does MobileConnect automatically recognize as STOP keywords?
Answer: C
NEW QUESTION # 41
Select features Einstein content selection, Select 2
Answer: A,B
Explanation:
Einstein Content Selection Key Features:
* A. Uses open time email content:This is a core aspect of Einstein Content Selection. It selects and inserts content into emailsat the time the subscriber opens the email, rather than at the time of send.
This allows for highly personalized and up-to-date content.
* B. Content selection based on business rules:You can define business rules within Einstein Content Selection to control how content is selected. This includes things like:
* Fallback Rules:Specifying default content to use if no personalized content is available.
* Exclusion/Fatigue Rules:Preventing certain content from being shown too frequently or to specific segments.
* Attribute Matching Rules:Matching content assets to subscriber profiles based on attributes (e.
g., showing women's clothing to subscribers identified as female).
Why A and B Are Correct:
* Open-Time Personalization:Einstein Content Selection is designed for dynamic, open-time content personalization.
* Business Rules Control:Business rules are essential for ensuring that Einstein Content Selection aligns with your marketing strategy and goals.
NEW QUESTION # 42
What happens when a paused journey is resumed?
Answer: B
NEW QUESTION # 43
Where would you add a topic profile
Answer: A
Explanation:
* Understanding Topic Profiles:
* Topic profiles are the core of social listening in Social Studio. They define the keywords, social accounts, and other criteria used to capture relevant social media mentions.
* Admin Settings as the Central Hub:
* Admin settings in Social Studio are the central location for managing overall account configurations, user permissions, and, importantly, topic profiles.
* Detailed Steps:
* Access Admin Settings: In Social Studio, you'll click on your profile avatar in the top right corner and then select "Admin".
* Topic Profiles Section: Within the Admin panel, you'll find a dedicated section for "Topic Profiles."
* Create/Edit Topic Profiles: This is where you can create new topic profiles or edit existing ones. You'll define keywords, include/exclude terms, specify languages, locations, media types, and link social accounts.
* Why Other Options Are Incorrect:
* A. Social Studio Automate: Social Studio Automate is used for automating actions based on rules (e.g., automatically routing posts to different teams, adding classifications). It's not where you create the foundation of social listening (topic profiles).
* C. Workspace Settings: Workspace settings manage collaboration and workflow within a specific workspace. While you might use topic profiles within a workspace, you don't create them there.
* D. Social Studio Engage: Engage is for viewing and interacting with social media content that has already been captured based on your topic profiles. You don't create topic profiles in Engage.
In Summary:
Topic profiles, the foundation of social listening in Social Studio, are created and managed within B. Admin settings.
NEW QUESTION # 44
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