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Salesforce AP-214 Exam Syllabus Topics:

SectionWeightObjectives
Interaction Studio8%- Personalization and decisioning capabilities
- Integration with other Marketing Cloud modules
- Real-time interaction management
Triggers7%- SOAP and REST API triggers
- Event-driven automation
- Data extension and trigger management
Mobile (SMS/Push)13%- MobilePush tools and functionalities
- Mobile Studio configuration and usage
- GroupConnect and WhatsApp integration
- MobileConnect features and capabilities
Social Studio10%- Social media publishing and engagement
- Social analytics and reporting
- Content management and moderation
Ad Studio12%- Audience targeting and segmentation
- Campaign management and optimization
- Integration with advertising platforms
Journey Orchestration25%- Journey design and best practices
- Reporting and performance analysis
- Activities and decision splits
- Comparison between Datorama and Google Analytics
- Entry sources and audience evaluation
Einstein for Marketing Cloud23%- AI-powered personalization and prediction
- Send Time Optimization
- Einstein Copy Insights
- Einstein Engagement Scoring
- Einstein Engagement Frequency

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q25-Q30):

NEW QUESTION # 25
Which three are fields in the Mobileconnect Demographics table?
Choose 3 answers

Answer: A,C,D


NEW QUESTION # 26
Which two functions does Einstein Copy Selection do for marketing campaigns?

Answer: A,B


NEW QUESTION # 27
In social studio how many columns are used in a engage tab (max 30 tabs in a engage, no limit for columns in each tab) and each column contains max 50 accounts)

Answer: D


NEW QUESTION # 28
What does Priority in an in App message determine?

Answer: B


NEW QUESTION # 29
To what types of objects can you do a quick send in distributed marketing, Select multiple

Answer: A,B


NEW QUESTION # 30
......

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