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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Lead Management14%- Implement scoring and grading models
- Configure lead routing and handoff processes
- Design lead generation strategies
Evaluation17%- Analyze business requirements and recommend solutions
- Design strategies to identify customer needs
- Assess existing infrastructure and marketing maturity
Sales Emails and Alerts6%- Maximize sales and marketing alignment
- Configure Sales Emails and Alerts features
Email Marketing10%- Apply email marketing standards and best practices
- Ensure deliverability and compliance
- Optimize email content and performance
Account Configuration16%- Data migration and integrity maintenance
- Technical setup and architecture planning
- Usage governance and permission strategies
Personalizing the Prospect Experience8%- Design personalized interactions
- Recommend engagement enhancements
- Implement consent and preference management
Automating Business Processes17%- Build lead nurturing and campaign workflows
- Design engagement programs and sequences
- Select appropriate automation tools
Reporting, Metrics, and Analytics12%- Configure and customize reports and dashboards
- Define relevant KPIs and metrics
- Interpret results and recommend improvements

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q197-Q202):

NEW QUESTION # 197
How often does Marketing Cloud Account Engagement check for changes in Salesforce

Answer: B


NEW QUESTION # 198
A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteria. However, they also want to make sure sales users can manually add their prospects to the list even if they don't match the criteria.
Which automation tool should be used?

Answer: C


NEW QUESTION # 199
Which two features would indicate LenoxSoft's Marketing Cloud Account Engagement instance has been authenticated and is ready to send emails?
Choose 2 answers

Answer: B,D

Explanation:
Explanation
https://help.salesforce.com/articleView?id=Marketing Cloud Account Engagement_email_authentication.htm&type=0


NEW QUESTION # 200
LenoxSoft is launching a new customer newsletter and wants to ensure prospects who receive their product launch announcements are able to express interest in opting in to receive the newsletter as well. Which feature should meet their needs?

Answer: B


NEW QUESTION # 201
Lenoxsoft currently uses a manual sales engagement process where assigned users manually add leads to lists based on a lead status value of "New". The Sales Manager wishes to develop a Sales Engagement Program that streamlines this process and has the following requirements: - Only leads with a status of "New" can be added to the Program. A lead with a status of "In Progress" CANNOT be added. - Assigned users should be notified when a lead has opened an email. Based on the above requirements, which is the best way to segment prospects for Lenoxsoft's Sales Engagement Program?

Answer: A


NEW QUESTION # 202
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