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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Lead Management	24%	- Explain how to configure and manage scoring and grading - Describe how to set up and manage assignment rules - Describe how to manage prospects in the recycle bin - Explain how to use automation rules for lead management
Topic 2: Email Marketing	20%	- Explain how to use dynamic content in emails - Explain how to create and send emails - Describe how to manage email templates - Explain how to analyze email performance metrics - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR)
Topic 3: Engagement Studio	17%	- Explain how to test and activate Engagement Studio programs - Explain how to design and build Engagement Studio programs - Describe how to analyze Engagement Studio performance - Describe how to use triggers, rules, and actions
Topic 4: Account Engagement Forms, Form Handlers and Landing Pages	20%	- Describe how to use dynamic content - Describe how to use form handlers - Explain how to create and configure Account Engagement forms - Explain how to create and publish landing pages
Topic 5: Visitors and Prospects	8%	- Explain how visitors are converted into prospects - Explain the differences between visitors and prospects - Describe how prospects are tracked and identified
Topic 6: Administration	11%	- Explain how to configure Account Engagement settings - Describe how to manage users, roles, and permissions - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to configure and manage email sending domains

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q158-Q163):

NEW QUESTION # 158
"A user is looking at the Engagement History Custom Lightning Component on a lead or contact record and wants to understand recent activities.
Which two types of activities would display in the lightning component?
Choose 2 answers

A. Prospect viewed a landing page
B. Prospect unsubscribed from an email
C. Prospect was deleted by a user
D. Prospect replied to an email

Answer: A,B

NEW QUESTION # 159
You have setup an automation rule to add 50 points to prospects who have had activity in the last 30 days and have submitted a specific landing page. You decide that you want to change this up to reflect more recent activity and open it up to all landing pages. You edit the rule criteria to reflect prospect last activity of 10 days or less and submission of any landing page and update the action to add 75 points instead. Which of the following statements is true?

A. For all prospects who have already matched the rule, they will receive the 75 point completion action in addition to the 50 points they already received.
B. For all prospects who have already matched the rule, they will receive the 75 point completion action instead of the 50 points they already received.
C. For prospects who have already matched but also meet the new criteria, they will receive the 75 points in addition to the 50 points they already received.
D. For all prospects who have already matched, no new actions will be applied.

Answer: D

NEW QUESTION # 160
LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details.
Which audience would gain the maximum benefit from receiving a guide?

A. Prospects at the middle of the funnel - interacting with blog content only.
B. Prospects at the bottom of the funnel - actively deciding between vendors.
C. Prospects who have transitioned out of the funnel - with a recently closed deal.
D. Prospects at the top of the funnel - newly sourced from a tradeshow.

Answer: D

NEW QUESTION # 161
LenoxSoft has two Marketing Cloud Account Engagement accounts: Account A and Account B.
Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.
What action should they take to successfully complete the migration?

A. Export existing custom field mappings to import desired fields into Account A.
B. Include prospect activity history from Account B in their prospect import if they want to retain it.
C. Get a brand new Marketing Cloud Account Engagement org and migrate both Account A and Account B into it.
D. Manually rebuild any automations built in Account B in Account A.

Answer: D

Explanation:
Explanation
https://help.salesforce.com/articleView?id=000318300&type=1&mode=1

NEW QUESTION # 162
The LenoxSoft sales team has received an influx of leads from the Product Interest form. Many of the leads are not located in the United States. LenoxSoft only sells to customers in the United States so the sales team has requested that these inbound leads get qualified based on country before being assigned.
How should they ensure only qualified prospects who submit the form are sent to the sales team as new leads?

A. Create an automation rule set to match all with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
B. Create an automation rule set to match any with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
C. Add a completion action to the Product Interest form to assign prospects only if their Country field is United States.
D. Add a completion action to the Product Interest form to assign prospects, then have sales users delete those not in the United States.

Answer: A

NEW QUESTION # 163
......

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