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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Integrating and Optimizing Marketing Campaigns Across Channels- Campaign automation
- API integrations
- Data synchronization
Topic 2: Cross-Channel Marketing Strategies and Tactics- Campaign planning
- Channel selection
- Multi-touch attribution
Topic 3: Leveraging Customer Data and Analytics for Personalization- Data management
- Predictive modeling
- Segmentation
Topic 4: Aligning Cross-Channel Marketing with Business Objectives- Stakeholder management
- Change management
- Goal setting
Topic 5: Ad Studio
Topic 6: Distributed Marketing
Topic 7: Journey Orchestration
Topic 8: Measuring and Reporting on Cross-Channel Marketing Performance- Data visualization
- Dashboarding
- KPI selection
Topic 9: Social Studio
Topic 10: Interaction Studio
Topic 11: Mobile (SMS/Push)
Topic 12: Triggers
Topic 13: Einstein for Marketing Cloud22.5%

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q15-Q20):

NEW QUESTION # 15
What data is there in mobile connect demographics, select3

Answer: B,C,D

Explanation:
MobileConnect Demographics:
* MobileConnect Demographics is a data extension in Marketing Cloud that stores information about your MobileConnect contacts (people you can send SMS messages to).
Available Data Fields (Standard):
* A. City:The city associated with the contact's mobile number or address.
* B. Region:The region (state, province, etc.) associated with the contact.
* D. First Name:The contact's first name (if captured during opt-in or data import).
* Other standard fields also include last name, country, postal code, mobile number, carrier, source object ID, status, and opt-in-related fields. You can also add custom attributes to this data extension.
Why Other Options Are Incorrect:
* C. Email:Email addresses are typically stored in a separate data extension (like All Subscribers or a custom data extension) and linked to MobileConnect through a subscriber key or contact ID.
* E. Channel:While "Channel" might be a custom field you could add, it's not a standard field in the MobileConnect Demographics data extension.


NEW QUESTION # 16
How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple

Answer: A,B


NEW QUESTION # 17
How often are the Einstein Engagement Scoring scores updated for Email?

Answer: A


NEW QUESTION # 18
What is true about shared entry event.

Answer: C


NEW QUESTION # 19
What are three out of-the-box product capabilities of Interaction Studio?

Answer: A,B,E


NEW QUESTION # 20
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