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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Distributed Marketing	2%	- Centralized vs localized marketing management - Distributed campaign features and sending options
Topic 2: Journey Orchestration	15%	- Integration with Datorama and Google Analytics - Reporting and analytics for journeys - Journey design and best practices
Topic 3: Mobile Studio	13%	- MobilePush and WhatsApp integration - Mobile messaging configuration and best practices - MobileConnect and GroupConnect features
Topic 4: Ad Studio	10%	- Ad Studio capabilities and campaign alignment - Paid media integration with Marketing Cloud
Topic 5: Einstein for Marketing Cloud	23%	- Differentiate Einstein features and use cases - Implement and configure Einstein capabilities 1. Einstein Recommendations and Predictive Intelligence 2. Einstein Engagement Scoring and Frequency
Topic 6: Cross-Channel Strategy and Measurement	15%	- Channel selection and campaign planning - Multi-touch attribution and KPIs - Performance reporting and optimization
Topic 7: Social Studio	12%	- Social customer service and engagement strategies - Social Studio functionality and configuration - Identity unification and data management
Topic 8: Interaction Studio	10%	- Cross-channel experience optimization - Real-time personalization and interaction management

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q85-Q90):

NEW QUESTION # 85
Which user role can beused to set up single sign-on in Social Studio?

A. Full User
B. Editor
C. Environment Owner
D. Super User

Answer: D

NEW QUESTION # 86
What happens when a paused journey is resumed?

A. All contacts who were in Wait steps immediately proceed to the next activity
B. Users can choose whether or not to extend Wait durations by the length of time the journey was paused
C. Wait durations are extended by the length of time the journey was paused
D. Wait durations start over for each contact

Answer: C

NEW QUESTION # 87
How does social studio unify anonymous and known identities?

A. social networking
B. Deterministic matching

Answer: B

NEW QUESTION # 88
Which channel solution is managed by the sitemap in Interaction Studio?

A. Mobile
B. Email
C. Web
D. Serve-side

Answer: C

NEW QUESTION # 89
What does Priority in an in App message determine?

A. Which message shows first in the lock-screen or notification tray, when the user receives multiple push notifications to their device
B. If the priority is set to 1, then the user's device will vibrate to let them know
C. Where on the screen (top, middle, bottom) the in-app message should appear
D. Which message shows first when the user opens the app, when multiple-inapp messages are present on the user's device

Answer: D

NEW QUESTION # 90
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