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Salesforce AP-214 Exam Syllabus Topics:

SectionWeightObjectives
Email Marketing Advanced Concepts25%- Optimize email deliverability
- Design A/B and multivariate test strategies
- Implement advanced segmentation strategies
- Configure dynamic content and personalization
Automation and Journey Builder10%- Implement decision split logic
- Configure wait and engagement activities
- Design complex multi-step journeys
Cross Channel Strategy and Planning15%- Define cross channel campaign strategy aligned with business objectives
- Design customer journey touchpoints
- Identify target audiences across channels
Mobile Messaging (SMS and Push)20%- Design mobile customer journeys
- Implement mobile opt-in management
- Apply compliance and regulatory requirements
- Configure SMS and push notification campaigns
Advertising and Social Integration15%- Configure Advertising Studio integrations
- Leverage Social Studio capabilities
- Implement audience synchronization
Analytics and Reporting15%- Analyze cross channel performance metrics
- Build custom reports and dashboards
- Interpret attribution models

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q100-Q105):

NEW QUESTION # 100
What is prerequisite for email/web recommendations: select 2

Answer: A,B

Explanation:
Understanding Email/Web Recommendations:
* Purpose:Recommendations (in email or on a website) use data about customer behavior and product information to suggest products or content that a customer is likely to be interested in.
Prerequisites:
* A. Collect Tracking Code:This is crucial. The Collect Tracking Code is a JavaScript snippet that you place on your website. It tracks user behavior (page views, product views, purchases, etc.) and sends this data to Marketing Cloud. This behavioral data is essential for generating personalized recommendations.
* B. Catalog:A catalog is a structured file (usually CSV or XML) that contains information about your products or content (e.g., product ID, name, description, price, image URL). The catalog is imported into Marketing Cloud and provides the inventory from which recommendations are drawn.
Why A and B Are Essential:
* Data-Driven Recommendations:Recommendations rely on data. The Collect Tracking Code provides behavioral data, and the catalog provides product data.
* Personalization:Without these data sources, recommendations would be generic and not personalized to individual customers.


NEW QUESTION # 101
Where can you see ad details for facebook ad campaign. Both advertising campaigns and journey builder)

Answer: B


NEW QUESTION # 102
What is true about contact data and journey data.

Answer: B


NEW QUESTION # 103
Where to create topic profiles in command center?

Answer: A


NEW QUESTION # 104
How often are the Einstein Engagement Scoring scores updated for Email?

Answer: A


NEW QUESTION # 105
......

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