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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Topic 1: Maintenance and Best Practices	- System Optimization 1. Data hygiene and governance 2. Integration best practices
Topic 2: Reporting and Analytics	- Performance Measurement 1. Campaign reporting 2. ROI and attribution reporting
Topic 3: Prospect Management	- Data Model and Segmentation 1. Dynamic and static lists 2. Prospects, lists, and tags - Lead Lifecycle Management 1. Scoring and grading 2. Lifecycle stages and assignment rules
Topic 4: Email Marketing	- Email Creation and Delivery 1. Deliverability and compliance 2. Email templates and content creation
Topic 5: Account Engagement Administration	- Configuration and Setup 1. User roles and permissions 2. Connector setup with Salesforce CRM 3. Business Unit setup and hierarchy
Topic 6: Marketing Automation	- Engagement Programs 1. Engagement Studio program design 2. Automation rules and triggers

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q230-Q235):

NEW QUESTION # 230
LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are "0".
What could be the explanation for this experience?

A. The engagement with those assets happened before the fields were added to the page layouts.
B. The data hasn't been refreshed in 24 hours so the values haven't been updated.
C. The campaign is not a connected campaign so the data is not syncing.
D. The Marketing Cloud Account Engagement users do not have the Marketing Cloud Account Engagement permission set and cannot see the data.

Answer: C

Explanation:
Explanation
https://resources.docs.salesforce.com/latest/latest/en-us/sfdc/pdf/engagement_history_implementation_guide.pdf

NEW QUESTION # 231
What is available to choose within Repeat Rule

A. Days before eligible to repeat rule
B. Limit rule matches
C. Repetition Order
D. Certain Prospects

Answer: A,B

NEW QUESTION # 232
What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?

A. Kiosk/Data Entry Mode
B. ReCAPTCHA
C. Progressive Profiling
D. "Not you?" Link

Answer: A

NEW QUESTION # 233
LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.
What should be configured to assign qualified leads as requested?

A. Create a completion action to assign to a lead queue when a high-value form is submitted.
B. Create an automation rule to assign to a lead queue when the qualification criteria is met.
C. Create an automation rule to assign to a group when the qualification criteria is met.
D. Create a completion action to assign to a group when the prospect reaches a score of 100.

Answer: C

NEW QUESTION # 234
What access should sales and marketing users have to access embedded analytics dashboards?

A. Marketing Cloud Account Engagement Permission Set and "View Reports" Marketing Cloud Account Engagement user permission
B. Marketing Cloud Account Engagement user connected to a Salesforce user through User Sync
C. The "Analytics View Only Embedded App" permission set license
D. Marketing Cloud Account Engagement Administrator user role and the Marketing Cloud Account Engagement Permission set assigned

Answer: C

NEW QUESTION # 235
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