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Salesforce AP-214 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Cross Channel Strategy and Planning15%- Identify target audiences across channels
- Design customer journey touchpoints
- Define cross channel campaign strategy aligned with business objectives
Topic 2: Analytics and Reporting15%- Build custom reports and dashboards
- Interpret attribution models
- Analyze cross channel performance metrics
Topic 3: Automation and Journey Builder10%- Configure wait and engagement activities
- Design complex multi-step journeys
- Implement decision split logic
Topic 4: Mobile Messaging (SMS and Push)20%- Configure SMS and push notification campaigns
- Implement mobile opt-in management
- Design mobile customer journeys
- Apply compliance and regulatory requirements
Topic 5: Email Marketing Advanced Concepts25%- Implement advanced segmentation strategies
- Optimize email deliverability
- Design A/B and multivariate test strategies
- Configure dynamic content and personalization
Topic 6: Advertising and Social Integration15%- Implement audience synchronization
- Leverage Social Studio capabilities
- Configure Advertising Studio integrations

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最新的 Accredited Professional AP-214 免費考試真題 (Q78-Q83):

問題 #78
What is the most frequent option to refresh an Advertising Audience?

答案：B


問題 #79
Which social network(s) support lead capture in Ad Studio?

答案：C


問題 #80
28, Whit are the functionalities of ad studio. Select multiple.

答案：B,C,D


問題 #81
What does Einstein copy Insight take into account, Select 3(arul's answer a,b,c)

答案：A,B,D

解題說明：
* Understanding Einstein Copy Insights:
* Purpose:Einstein Copy Insights, a feature in Marketing Cloud, analyzes your subject lines to predict their performance and provide recommendations for improvement.
* Correct Statements:
* A. Frequently used phrases in subject line:Einstein Copy Insights identifies phrases that are commonly used in your subject lines and analyzes their historical performance. This helps you understand which phrases are effective and which might be overused.
* C. Emotional tone of subject line:The model assesses the emotional tone of your subject lines (e.
g., positive, negative, neutral) and correlates it with engagement rates. This helps you craft subject lines that resonate with your audience.
* D. Engagement data:This is fundamental to Einstein Copy Insights. The model analyzes historical engagement data (open rates, click-through rates) for your subject lines to identify patterns and make predictions.
* Incorrect Statement:
* B. Spelling and punctuation errors:While good spelling and punctuation are important for email deliverability and professionalism, Einstein Copy Insightsdoesn'tspecifically analyze or flag these errors. It focuses on the content and its impact on engagement.
In Summary:
Einstein Copy Insights analyzes frequently used phrases, the emotional tone of subject lines, and historical engagement data to predict subject line performance.A, C, and D are correct.


問題 #82
How does the Wait by Duration activity in Journey Builder work?

答案：A


問題 #83
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