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Salesforce MCE-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Discovery and Architecture16%- Solution recommendation and long-term maintainability
- Requirements gathering and analysis
- Data and segmentation strategy design
Topic 2: Account Configuration12%- Sender Authentication Package implementation
- Mobile Studio configuration and troubleshooting
- Reply Mail Management setup and resolution
- Account hierarchy design and management
Topic 3: Messaging11%- Cross-channel messaging strategy
- Personalized content design and delivery
- Deliverability and compliance management
Topic 4: Automation20%- Automation type and activity selection
- Journey Builder flow design
- Automation Studio workflow implementation
Topic 5: Data Modeling and Management21%- Contact identity and data governance
- Reporting, data views, and tracking extracts
- Data object selection and relationship definition
Topic 6: Integration20%- Extension product selection and implementation
- Marketing Cloud Connect configuration and troubleshooting
- Data model design for personalized messaging

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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q91-Q96):

NEW QUESTION # 91
LenoxSoft using Marketing Cloud Account Engagement Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Marketing Cloud Account Engagement-hosted landing page. The consultant suggests creating two

Answer: B


NEW QUESTION # 92
What is required when sending a Marketing Cloud Account Engagement email from an assigned user?

Answer: B


NEW QUESTION # 93
How many scheduled Engagement Programs is it possible to have

Answer: C


NEW QUESTION # 94
Northern Trail Outfitters has started the process of integrating its Marketing Cloud account and Sales Cloud org through Marketing Cloud Connect.
Which configuration should be utilized for the API user created in Marketing Cloud?

Answer: D

Explanation:
Marketing Cloud Connect ' s integration user requires both the API User checkbox enabled - which designates the account as a dedicated, non-interactive system/integration user rather than a standard human login, exempting it from normal password-expiration and login-count restrictions that would otherwise break the integration - and sufficiently elevated role permissions to perform the full range of actions Marketing Cloud Connect needs, which is why Salesforce ' s documented setup specifies both the Administrator and Marketing Cloud Administrator roles be applied to this user. Together, these two settings ensure the integration user can reliably authenticate on an ongoing, unattended basis while having the necessary permissions across both the Marketing Cloud and Salesforce sides of the connection to support synchronization, triggered sends, and Connect app functionality. Option B leaves the user without the roles needed to actually perform Connect ' s required operations, which would cause integration failures. Options C and D both leave the API User checkbox deselected, meaning the account behaves as a standard interactive user subject to expiration and session policies unsuited to an always-on system integration, and option D ' s Marketing Cloud Viewer role is read-only and insufficient for an integration user that must write and synchronize data. Reference: Marketing Cloud Connect API User Setup.


NEW QUESTION # 95
Which is true about Marketing Cloud Account Engagement API limits

Answer: B


NEW QUESTION # 96
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