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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 2	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 3	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 4	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q13-Q18):

NEW QUESTION # 13
LenoxSoft is using three Marketing Cloud Account Engagement Business Units: United States, South America and Canada. The marketing team for each business unit wants to ensure only certain relevant opportunities sync to their business unit.
What should be configured in order to meet this requirement?

A. Marketing data sharing rules on opportunities
B. Marketing data sharing rules on accounts
C. Marketing data sharing rules on contact roles
D. Marketing data sharing rules on prospects

Answer: A

NEW QUESTION # 14
What is true about Dynamic Content? [Choose three answers]

A. You can add up to 25 variations of content
B. You can base variations on Scoring Categories
C. You can add dynamic content to web pages
D. You can use dynamic content in subject lines

Answer: A,C,D

NEW QUESTION # 15
The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Marketing Cloud Account Engagement reports and associated KPIs that would provide these metrics. Choose 2 answers:

A. Form Report: Submissions
B. Form Report: Impressions
C. Form Report: Conversions
D. Lifecycle Report: New Prospects Created

Answer: C,D

NEW QUESTION # 16
LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are " 0 " .
What could be the explanation for this experience?

A. The campaign is not a connected campaign so the data is not syncing.
B. The engagement with those assets happened before the fields were added to the page layouts.
C. The data hasn ' t been refreshed in 24 hours so the values haven ' t been updated.
D. The Marketing Cloud Account Engagement users do not have the Marketing Cloud Account Engagement permission set and cannot see the data.

Answer: A

Explanation:
https://resources.docs.salesforce.com/latest/latest/en-us/sfdc/pdf/engage ment_history_implementation_guide.
pdf

NEW QUESTION # 17
What is possible with a trigger in engagement program? [Choose two answers]

A. Email link click
B. Specific email link click
C. File open
D. Form handler error

Answer: C

NEW QUESTION # 18
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