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| Section | Weight | Objectives |
|---|---|---|
| Foundations of Adobe Experience Platform | 20% | - Datasets: profile-enabled vs non-profile - Profiles, audiences and identities - Data types and usage in journeys - Data loading and troubleshooting - XDM and data governance basics |
| Content Authoring | 20% | - Personalization with profile and event data - Creating messages: email, SMS, in-app, push - Using templates, fragments and assets - Landing pages and subscription management - Content experiments and testing |
| Campaign and Journey Optimization | 48% | - Validating and testing journeys - Using unitary and business events - Building customer journeys - Evaluating journey performance and results |
| Offer Decisioning | 12% | - Creating and managing offer collections - Understanding offer decisioning stages - Configuring offers and decision rules - Integrating offers in content and journeys - Static vs dynamic offers |
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NEW QUESTION # 11
A technical marketer is explaining the offer selection process to a new team member. They describe how the system narrows down offers for a given profile.
When a profile is evaluated against a decision, what is the correct sequence of steps the Offer Decisioning engine performs?
1. The engine determines which offers the profile is eligible for based on each offer's rules.
2. The engine applies frequency capping and other constraints.
3. The engine selects the best offer(s) from the eligible pool based on ranking criteria.
4. The engine filters the offers based on the placements requested.
Answer: A
NEW QUESTION # 12
A customer acquisition specialist is creating a "Free Trial" offer. To ensure budget is spent effectively, this offer must only be shown to profiles who have never been a customer before. The `customerStatus` attribute on the profile identifies existing customers.
Where should this "non-customer only" rule be configured?
Answer: B
NEW QUESTION # 13
A data analyst is troubleshooting a journey where profiles are successfully entering from a "SignUp" event, but no emails are being sent. The journey log shows that every profile flows directly to the "timeout or error" path of the Email activity. The email surface is valid, and the test profiles have email addresses.
Upon inspecting the "SignUp" event payload being sent to the platform, what is a likely cause of this error?
Answer: A
NEW QUESTION # 14
A newly hired marketer is tasked with creating an email for the upcoming "Back to School" campaign. To ensure all communications adhere to the company's brand guidelines, a content administrator has already created a "Back to School Template" that includes the standard header, footer, and brand colors.
What is the best starting point for the new marketer to create this email and ensure brand consistency?
Answer: B
NEW QUESTION # 15
A mobile app product manager wants to trigger a journey the moment a user completes the in-app tutorial for the first time. The development team has configured an event to be sent upon completion.
What journey activity must be placed at the very beginning of the journey canvas to listen for this signal?
Answer: D
NEW QUESTION # 16
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