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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Administration	11%	- Describe how to manage users, roles, and permissions - Explain how to configure Account Engagement settings - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to configure and manage email sending domains
Account Engagement Forms, Form Handlers and Landing Pages	20%	- Describe how to use form handlers - Explain how to create and configure Account Engagement forms - Describe how to use dynamic content - Explain how to create and publish landing pages
Email Marketing	20%	- Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to create and send emails - Describe how to manage email templates - Explain how to use dynamic content in emails - Explain how to analyze email performance metrics
Visitors and Prospects	8%	- Explain how visitors are converted into prospects - Explain the differences between visitors and prospects - Describe how prospects are tracked and identified
Lead Management	24%	- Describe how to set up and manage assignment rules - Describe how to manage prospects in the recycle bin - Explain how to configure and manage scoring and grading - Explain how to use automation rules for lead management
Engagement Studio	17%	- Explain how to test and activate Engagement Studio programs - Explain how to design and build Engagement Studio programs - Describe how to analyze Engagement Studio performance - Describe how to use triggers, rules, and actions

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q154-Q159):

NEW QUESTION # 154
Lenoxsoft is transitioning from their current marketing automation platform to Marketing Cloud Account Engagement. They have a landing page that they wish to migrate over to Marketing Cloud Account Engagement and need to understand what steps are involved in order to maintain the page's existing look and feel. What are the necessary first steps to migrate this landing page over to Marketing Cloud Account Engagement while maintaining the page's existing look and feel?

A. Import the HTML file into Marketing Cloud Account Engagement and apply it to the layout template
B. Create a Marketing Cloud Account Engagement landing page and import HTML from the landing page HTML
C. Create layout template and import HTML from the landing page URL
D. Import the HTML file into Marketing Cloud Account Engagement and apply it to the landing page

Answer: C

NEW QUESTION # 155
What is true about completion actions? [Choose two answers]

A. Completion actions will not execute for image files.
B. Completion actions are retroactive and will apply to activities done before and after you apply them
C. Completion actions only execute for prospects. They will not affect visitors.
D. Completion actions can be criteria based.

Answer: A,C

NEW QUESTION # 156
Which objects are synched between Marketing Cloud Account Engagement and Salesforce? [Choose two answers]

A. Opportunity
B. Account
C. Order
D. Case

Answer: A,B

NEW QUESTION # 157
It is possible to assign certain Prospect to selected Scoring Category

A. True
B. False

Answer: B

NEW QUESTION # 158
You are creating a new series of pay per click ads and want to track where a prospect originates when they arrive at your website. How would you set this up?

A. Create a custom redirect for each pay per click ad and use an automation rule to add the prospects to a list
B. Create a Marketing Cloud Account Engagement campaign for each pay per click ad and place the tracking code on the landing page
C. Create a custom redirect for each pay per click ad and use a completion action to add the prospects to a list
D. Create a custom redirect for each pay per ad click and and select a Marketing Cloud Account Engagement campaign for each custom redirect

Answer: D

NEW QUESTION # 159
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