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| Section | Weight | Objectives |
|---|---|---|
| Currencies & Points | 20% | - Define Rules for earning and redeeming points - Configure Qualifying and Non-Qualifying currencies - Manage expiration policies for points |
| Member Management | 15% | - Understand the Member Enrollment Process - Manage Member Statuses and Data Privacy - Configure Member Types and Member Accounts |
| Loyalty Program Design & Setup | 25% | - Configure program types (B2B, B2C, B2B2C) - Understand the business requirements and configure the Loyalty Program - Define and configure Loyalty Tiers |
| Integration & Data Model | 15% | - Understand the Loyalty Management Data Model - Use APIs for Loyalty Management - Integrate with Salesforce CDP (Customer Data Platform) |
| Promotions & Rewards | 25% | - Configure Loyalty Promotions - Define rewards and benefit catalogs - Understand Voucher Management |
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NEW QUESTION # 59
Cloud kicks wants to identify specific tier members to be used for a journey within Marketing Cloud. The company wants to encourage Loyalty Tier B customers to become Loyalty Tier A customers.
What objects must be synchronized into Marketing Cloud to achieve the segmentation for this audience.
Answer: D
Explanation:
To segment and identify specific tier members for a journey within Marketing Cloud, it's essential to synchronize the right objects from Salesforce to Marketing Cloud. Synchronizing the 'Contact' object ensures that the basic member information is available. The 'Loyalty Program Member' object provides detailed information about the member's involvement in the loyalty program, and the 'Loyalty Member Tier' object offers insights into the member's current tier status. This setup allows for precise targeting and personalization of marketing efforts aimed at encouraging Loyalty Tier B customers to ascend to Loyalty Tier A, thereby enhancing member engagement and program value.
NEW QUESTION # 60
Universal Container (UC) is developing a points-based Loyalty Program after the last accrual transaction.
How can the Salesforce Administrator set up this expiration model?
Answer: B
Explanation:
To set up an expiration model based on activity after the last accrual transaction in a points-based Loyalty Program at Universal Container, the Salesforce Administrator should Set up Expire Activity Based Non-Qualifying Points (C). This expiration model allows non-qualifying points to expire after a certain period of inactivity, meaning no new accrual transactions occur within that timeframe. It encourages ongoing engagement from Loyalty Program members by incentivizing regular transactions to keep their non-qualifying points active.
Option A (Expire Activity Based Qualifying Points) pertains to qualifying points, which are typically used for tier progression and may have different expiration criteria. Option B (Expire Fixed Non-Qualifying Points) refers to a fixed expiration model that does not consider member activity. Option D (Set up Reset Qualifying Points) involves resetting qualifying points, which is a different concept from expiration based on activity.
Salesforce documentation on Loyalty Management would provide insights into configuring various expiration models for points within a Loyalty Program, including activity-based expiration to foster continuous member engagement and transactional activity.
NEW QUESTION # 61
The Loyalty Analytics Base App license provides technical Consultants access to Loyalty analytics data with what limitations?
Answer: B
NEW QUESTION # 62
An airline's Loyalty program offers several ways to accrue points, including:
* Enrollment Bonus
* Member Referral
* Flight Purchase
* Additional information on the member profile.
The Salesforce Administrator must classify the different accrual transaction journals.
What should the administrator configure to meet these requirements?
Answer: B
NEW QUESTION # 63
What are the three essential steps to establish a Loyalty promotion with Salesforce CDP and Marketing Cloud? Select three
Answer: A,C,E
Explanation:
To establish a Loyalty promotion with Salesforce CDP (Customer Data Platform) and Marketing Cloud, the three essential steps are:
* Transmit Loyalty Promotion Segments to Marketing Cloud (A):This step involves sharing segmented data from Salesforce CDP to Marketing Cloud, enabling targeted marketing campaigns based on loyalty promotion criteria.
* Activate and Publish the Segment (C):Once the segments are defined and populated with the relevant Loyalty Program Members, the segment needs to be activated and published to be used in campaigns and promotions within Marketing Cloud.
* Enable Connector Settings on all the Loyalty Objects (D):This involves configuring the integration between Salesforce CDP, Loyalty Management, and Marketing Cloud by enabling the necessary connector settings, ensuring seamless data flow and communication between these platforms for the promotion.
Option B (Automatically Generate a New Individual Relationship) and E (Enable Service Connector for Promotion Escalations) are not directly related to the essential steps for establishing a loyalty promotion with Salesforce CDP and Marketing Cloud.
NEW QUESTION # 64
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