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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Maintenance and Best Practices	- System Optimization 1. Integration best practices 2. Data hygiene and governance
Marketing Automation	- Engagement Programs 1. Engagement Studio program design 2. Automation rules and triggers
Prospect Management	- Lead Lifecycle Management 1. Scoring and grading 2. Lifecycle stages and assignment rules - Data Model and Segmentation 1. Prospects, lists, and tags 2. Dynamic and static lists
Email Marketing	- Email Creation and Delivery 1. Deliverability and compliance 2. Email templates and content creation
Account Engagement Administration	- Configuration and Setup 1. Business Unit setup and hierarchy 2. Connector setup with Salesforce CRM 3. User roles and permissions
Reporting and Analytics	- Performance Measurement 1. ROI and attribution reporting 2. Campaign reporting

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q49-Q54):

NEW QUESTION # 49
Select available Webinar Connectors

A. WebinarJam
B. GoToWebinar
C. ClickMeeting
D. Webex
E. Demio
F. ReadyTalk

Answer: B,D,F

NEW QUESTION # 50
LenoxSoft is considering moving from a shared IP address to a dedicated IP address.
What requirement would support advising them to move to a dedicated IP?

A. LenoxSoft creating 20 new Engagement Programs
B. LenoxSoft sending a quarterly emails to 100,000 prospects
C. LenoxSoft sending more than 100,000 emails a month
D. LenoxSoft's database growing by 500,000 prospects

Answer: C

NEW QUESTION # 51
Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leads that meet certain criteria under Job title and Industry, and adds them to a Salesforce campaign. The Marketing Cloud Account Engagement connector is verified and their existing Salesforce records have been reviewed, but they have yet to sync this data to Marketing Cloud Account Engagement. Lenox wishes to replicate this process within Marketing Cloud Account Engagement with the following requirements: - Prospects with a job title of "CEO" and Industry of "Software" are added to the Salesforce campaign. Based on those requirements, which steps should Lenoxsoft prioritize to replicate their process?

A. Create a dynamic list to sync prospects from Salesforce. Build an Automation rule with criteria :: Job Title:: CEO :: Industry:: Software, action :: add to the Salesforce campaign.
B. Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO :: Industry ::
Software, action :: add to Salesforce Campaign
C. Import a .csv file of prospects. Build an Segmentation rule with criteria :: Job Title:: CEO :: Industry ::Software, action :: add to Salesforce Campaign
D. Create a dynamic list to sync prospects from Salesforce. Build a segmentation rule with the criteria ::
Job Title :: CEO :: Industry :: Software, action :: add to the Salesforce campaign.

Answer: A,B

NEW QUESTION # 52
A Marketing Cloud Account Engagement administrator finds that all of the email addresses for their Marketing Cloud Account Engagement users have changed. What would be the root cause of this change?

A. Import and update users
B. User sync mapped email address
C. Marketing Cloud Account Engagement Admin changed each email address
D. Table action updated users

Answer: B

NEW QUESTION # 53
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of
"Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of
"Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?

A. Build automation rules add criteria as Contact as "Renewed" add action as notify assigned user
B. Build dynamic list add criteria as Contact as "Renewed" add action as notify assigned user
C. Build automation rules add criteria as Contact as blank add action as notify assigned user
D. Build dynamic list add criteria as Contact as blank add action as notify assigned user

Answer: D

NEW QUESTION # 54
......

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