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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Engagement Developer |
| Exam Number: | MCE-Dev-201 |
| Certificate Validity Period: | 2 years |
| Related Certifications: | Salesforce Certified Marketing Cloud Administrator Salesforce Certified Marketing Cloud Email Specialist |
| Passing Score: | 63% |
| Available Languages: | English |
| Real Exam Qty: | 60-65 |
| Exam Duration: | 105 minutes |
| Exam Format: | Multiple Choice, Multiple Select |
| Exam Price: | USD 200 |
| Recommended Training: | Marketing Cloud Developer Center Salesforce Trailhead: Develop for Marketing Cloud |
| Exam Registration: | Pearson VUE Kryterion Webassessor |
| Sample Questions: | Salesforce MCE-Dev-201 Sample Questions |
| Exam Way: | Online proctored or onsite at authorized testing centers |
| Pre Condition: | Recommended: Salesforce Certified Marketing Cloud Email Specialist certification or equivalent experience; hands-on development experience with Marketing Cloud |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudengagementdeveloper |
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NEW QUESTION # 25
A developer wants to build an audience by identifying subscribers who opened a specific email. Which query should the developer use?
Answer: D
Explanation:
To build an audience by identifying subscribers who opened a specific email, the developer should use the following query:
SELECT SubscriberKey FROM _Open WHERE JobID = '1234'
This query selects the SubscriberKey from the _Open data view where the JobID matches the specific email send.
References:
Salesforce Marketing Cloud Data Views
Salesforce SQL Reference Guide
NEW QUESTION # 26
NTO is using an asynchronous SOAP API call to the TriggerSend object to send order confirmation email to their customers. Which API object and attribute should be used toretrieve the status of the API call?
Answer: A
Explanation:
To retrieve the status of an asynchronous SOAP API call to the TriggerSend object, you should use the ResultItem object along with the RequestID attribute.
* ResultItem Object: This object provides detailed information about the status of each individual request made within the API call.
* RequestID Attribute: This unique identifier is used to track and retrieve the status of the specific API request.
Salesforce SOAP API Developer Guide
NEW QUESTION # 27
Northern Trail Outfitters is using a mobile campaign to collect email addresses of interested subscribers.
Using AMPScript'sAPI functions they will send a confirmation email when an email is texted into their short code.
Which two objects are required to successfully create a TriggeredSend object? Choose 2 answers
Answer: C,D
Explanation:
To successfully create a TriggeredSend object using AMPscript's API functions to send a confirmation email when an email is texted into their shortcode, the following objects are required:
* Subscribers (A) - Represents the individual recipients who will receive the triggered email.
* TriggeredSendDefinition (B) - Defines the parameters of the triggered send, including the email to be sent and the associated attributes.
References:
Salesforce Marketing Cloud Triggered Send
Salesforce Marketing Cloud AMPscript API Functions
NEW QUESTION # 28
A developer wants to personalize a welcome email with the recipient's first name from the Customers data extension, which is different from the targeted sending data extension named NewSubscribers. Both data extensionscontain the unique identifier in a field named CustomerKey. Which AMPscript Syntax would populate the first name personalization as requested?
Answer: D
Explanation:
To personalize the welcome email with the recipient's first name from the Customers data extension, you use the Lookup function to retrieve the FirstName field based on the CustomerKey field.
* Lookup Function: The Lookup function retrieves a value from a specified data extension.
* Syntax:
%%=Lookup('Customers', 'FirstName', 'CustomerKey', CustomerKey)=%%
* 'Customers' is the name of the data extension from which to retrieve data.
* 'FirstName' is the field to retrieve.
* 'CustomerKey' is the field to match on.
* CustomerKey is the value to match in the 'CustomerKey' field of the 'Customers' data extension.
Salesforce AMPscript Lookup Function
NEW QUESTION # 29
A developer wants to use the RaiseError Ampscript function when a subscriber does not have the necessary data to build an email. Which two outcomes are possible using this function? Choose 2 answer
Answer: A,C
Explanation:
Using the RaiseError AMPscript function allows a developer to handle errors when necessary data for building an email is missing. The possible outcomes of using this function include:
* The send fails (A) - The entire email send can be stopped if a critical error is encountered.
* The email is not sent to the particular subscriber (B) - The send can be aborted for specific subscribers who do not have the necessary data.
References:
Salesforce Marketing Cloud AMPscript RaiseError Function
Salesforce Marketing Cloud Documentation
NEW QUESTION # 30
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