Latest Marketing-Cloud-Account-Engagement-Consultant Test Practice & Interactive Marketing-Cloud-Account-Engagement-Consultant Questions

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Certified Marketing Cloud Account Engagement Consultant
Exam Number:	Marketing-Cloud-Account-Engagement-Consultant
Certificate Validity Period:	2 years
Passing Score:	67%
Exam Duration:	105 minutes
Real Exam Qty:	60-65
Related Certifications:	Salesforce Certified Marketing Cloud Account Engagement Administrator
Exam Format:	Multiple-select, Multiple-choice, Scenario-based
Available Languages:	English
Exam Price:	200 USD
Recommended Training:	Salesforce Trailhead Preparation Trailmix
Exam Registration:	Trailhead Academy
Sample Questions:	Salesforce Marketing-Cloud-Account-Engagement-Consultant Sample Questions
Exam Way:	Online proctored or onsite at authorized testing centers
Pre Condition:	Must hold Salesforce Certified Marketing Cloud Account Engagement Administrator certification
Official Syllabus URL:	https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-consultant

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 2	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 3	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 4	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 5	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q243-Q248):

NEW QUESTION # 243
LenoxSoft has a Marketing Cloud Account Engagement form on their website that adds prospects to their monthly newsletter list upon completion. Recently, they have noticed some of the prospects on this list have invalid email addresses.
What method should be used to only add valid email addresses to their list moving forward?

A. Edit the completion action on the form to only add to the list if the email address is valid.
B. Send an autoresponder to prospects who complete the form with a link to click to confirm opt-in status.
C. Allow the assigned sales rep to call prospects upon form submission to confirm their email address.
D. Use the list to send a permission pass email and remove all hard bounces.

Answer: B

NEW QUESTION # 244
Select available Webinar Scoring Rules

A. Webinar Registered
B. Webinar Invited
C. Webinar Refusal
D. Webinar Attended

Answer: A,B,D

NEW QUESTION # 245
If someone opt-out's do we need to delete this Prospect record?

A. Yes, it is restricted by law
B. False. It is restricted by law not to email them, but we still can track the activity

Answer: B

NEW QUESTION # 246
The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteria: * Successfully complete a " Request a Quote " form, OR * Has a score above 175 and a grade above B+ Which assignment model will best achieve their goals?

A. Automation rule match Any
B. Completion Action
C. Page Action
D. Automation rule match All

Answer: A

NEW QUESTION # 247
LenoxSoft's web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Marketing Cloud Account Engagement tracking code is unnecessary.
Which two benefits of installing the Marketing Cloud Account Engagement tracking code should be considered?
Choose 2 answers

A. Trigger page actions to occur when a prospect visits a certain URL.
B. Track the prospect's click path through the website's content.
C. Associate visitor activity to a prospect on form submission.
D. Capture complete demographic information about an anonymous visitor.

Answer: A,B

NEW QUESTION # 248
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