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| Section | Weight | Objectives |
|---|
| Topic 1: Program Automation | 20% | - Program Canvas workflow design - Program testing and deployment - Multi-wave and triggered messaging
|
| Topic 2: Account Administration and Setup | 20% | - Security and access management - Domain and deliverability setup - Account configuration and initial setup
|
| Topic 3: Reporting and Integrations | 10% | - Troubleshooting common issues - Standard and custom reports - API and third-party integrations
|
| Topic 4: Campaign Management | 25% | - Message design and Responsys Personalization Language (RPL) - Creating and managing campaigns - Preference centers and forms
|
| Topic 5: Data Management | 25% | - Profile lists and data model - Filter Designer and audience segmentation - Data imports, exports, and Connect integration
|
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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions (Q34-Q39):
NEW QUESTION # 34
You send the same email campaign out on the first Tuesday of every month to announce the month's specials. You are interested in comparing how subscribers responded to the emails in the first three days following the send date during the last three months.
How should you configure a report to do this?
- A. Select the 30-day Campaign Performance Report, select just the campaigns desired, and the filter by "3 Days since Launch".
- B. Select the 90-day Campaign Performance Report, select the campaigns and measures desired, and then just filter by "First 3 Days after Send".
- C. Create a report with Dimension=Campaign-Launch Date for each campaign, desired performance measures, and date measure = Interval. Configure this measure to include 0 - 3 days from launch.
- D. Create a report with Dimension=Campaign-Launch Date for each campaign and select the da measure = Sent Date. Configure this measure as of three days from launch.
- E. Create a separate report for each Campaign with performance measures within the Sent Date range for the first three days from launch. Export each report into Excel to assemble a summary report.
Answer: C
NEW QUESTION # 35
You need to comment your RPL code so that it doesn't get generated in the source HTML for a campaign.
- A. <#-- and -->
- B. <<-- !~ -->
- C. <comment> and </comment>
- D. <!-- and -->
Answer: A
NEW QUESTION # 36
You declared a field, FIRST_NAME, from your profile list in your campaign.
What is the correct RPL syntax to personalize your content with the first name of your customer in the email campaign?
- A. $ {FIRST_NAME}
- B. {FIRST_NAME}
- C. $FIRST_NAME
- D. {FIRST_NAME} $
Answer: A
NEW QUESTION # 37
You are planning an integration of Salesforce.com and Responsys. You navigate to the Account Administration screen to configure the access to Salesforce.com, but the configuration options are not available.
What is the reason for this?
- A. Responsys Customer Support must first enable the Salesforce integration functionality before the Account Administrator can configure the access between Salesforce.com and Responsys.
- B. You must first create a new Salesforce Connect job to enable the automated data feed between the Salesforce.com and Responsys contacts lists.
- C. You need to create a new user specifically for Responsys from within the Salesforce.com application.
- D. You need to work with Salesforce.com technical resources to configure the gateway to Responsys from within the Salesforce.com application.
Answer: A
NEW QUESTION # 38
One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before. You check the deliverability metrics on Responsys reports for the email campaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)
- A. Substantial (5%) increase in click-through rates on last week's promotional campaign.
- B. Recipients are forwarding your emails to everyone in their address books.
- C. The ISP is recording a high number of spam trap hits and complaint rates from recipients.
- D. Your open rates have dropped somewhat since last month.
- E. Hard bounce rates are 10% or higher.
Answer: C,E
NEW QUESTION # 39
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