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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

SectionWeightObjectives
Mobile Studio13%- Mobile messaging configuration and best practices
- MobilePush and WhatsApp integration
- MobileConnect and GroupConnect features
Cross-Channel Strategy and Measurement15%- Channel selection and campaign planning
- Multi-touch attribution and KPIs
- Performance reporting and optimization
Einstein for Marketing Cloud23%- Differentiate Einstein features and use cases
- Implement and configure Einstein capabilities
  • 1. Einstein Recommendations and Predictive Intelligence
    • 2. Einstein Engagement Scoring and Frequency
      Journey Orchestration15%- Reporting and analytics for journeys
      - Integration with Datorama and Google Analytics
      - Journey design and best practices
      Ad Studio10%- Ad Studio capabilities and campaign alignment
      - Paid media integration with Marketing Cloud
      Distributed Marketing2%- Distributed campaign features and sending options
      - Centralized vs localized marketing management
      Interaction Studio10%- Cross-channel experience optimization
      - Real-time personalization and interaction management
      Social Studio12%- Social customer service and engagement strategies
      - Social Studio functionality and configuration
      - Identity unification and data management

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      Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q51-Q56):

      NEW QUESTION # 51
      3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options)

      Answer: B,C,D


      NEW QUESTION # 52
      What is the fastest method of adding web analytics tags to all posts created in Social Studio Publish?

      Answer: D


      NEW QUESTION # 53
      Which three features are supported in MC Advertising Studio?

      Answer: A,C,E


      NEW QUESTION # 54
      Where are Topic Profiles configured for use in Command Center? 01m 03s

      Answer: C


      NEW QUESTION # 55
      What is the fastes way to add a classification to a post?

      Answer: B


      NEW QUESTION # 56
      ......

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