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| Section | Weight | Objectives |
|---|---|---|
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret reporting metrics for landing pages - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario |
| Email Marketing | 20% | - Identify the capabilities and use cases for email given a scenario - Distinguish between an Email and an Email Template - Distinguish between the metrics collected in Account Engagement email reporting |
| Lead Management | 24% | - Identify the capabilities and use cases of custom redirects - Explain the components and use cases of an automation rule - Define the capabilities of page actions - Define the capabilities of a segmentation rule - Explain what a Score measures and how scoring is managed - Define the capabilities of a completion action - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Explain what a Grade measures and how grading is managed |
| Visitors and Prospects | 8% | - Apply the appropriate plan of action using Prospect Audits given a scenario - Describe the relationship between visitors and prospects |
| Engagement Studio | 17% | - Distinguish between the components of an Engagement Program - Explain Engagement Program structure and capabilities |
| Administration | 11% | - Describe the capabilities of the Account Engagement Recycle Bin - Explain the relationship between Account Engagement and Salesforce - Illustrate how to create, edit, and map fields |
>> MC-201 Vorbereitungsfragen <<
Wenn Sie sich noch anstrengend um die Salesforce MC-201 Zertifizierungsprüfung bemühen, dann haben Sie einen großen Fehler gemacht. Durch fleißiges Lernen können Sie sicher die Prüfung bestehen. Aber Sie können vielleicht das erwartete Ziel vielleicht nicht erreichen. Im Zeitalter des Internets gibt es zahlreiche erfolgreiche IT-Zertifizierungen. Die Schulungsunterlagen zur Salesforce MC-201 Zertifizierungsprüfung von Pass4Test sind sehr gut. Sie sind zielgerichtet und verprechen Ihnen, die Salesforce MC-201 Prüfung 100% zu bestehen. Diese Schulungsunterlagen sind nicht nur rational, sondern können viel Zeit ersparen. Sie können mit der ersparten Zeit etwas anderes lernen. So können Sie bessere Resultate bei weniger Einsatz erzielen.
123. Frage
What aspect of a Prospect record represents their overall level of interest?
Antwort: B
Begründung:
The aspect of a Prospect record that represents their overall level of interest is Score. The score is a numerical value that measures the implicit interest of a prospect based on their engagement with marketing activities, such as opening emails, clicking links, and visiting landing pages. The score can increase or decrease based on the actions that a prospect takes, and can help marketers prioritize and segment their prospects. Grade, Profile, and Account are not aspects of a Prospect record that represent their overall level of interest, as they measure different attributes of a prospect, such as their explicit fit, their completeness, or their company information3. Reference: 3: Scoring and Grading Prospects
124. Frage
A marketing user wants to send an email template to a prospect list, but the specific email template Isn't available to choose when sanding a new list email.
How should the user resolve this Issue?
Antwort: B
Begründung:
According to the Salesforce documentation, the user should resolve the issue of not being able to choose the specific email template when sending a new list email by editing the email template to make it available for "List Emails". An email template is a reusable design that defines the content and layout of an email. An email template can be configured to be available for different types of email sends, such as one-to-one emails, list emails, or autoresponders. A list email is an email that is sent to a specific list of prospects, such as a newsletter or a promotion. To use an email template for a list email, the user must edit the email template and check the box for "List Emails" in the email template settings. This will make the email template available to choose when sending a new list email. Editing the list to be available for "Email Sending", "Email Templates", or editing the email template and choosing the appropriate list are not the correct ways to resolve the issue of not being able to choose the specific email template when sending a new list email, as they are either irrelevant or incorrect options for the list or the email template settings. Reference: Salesforce documentation
125. Frage
Which three variable tags can be used on layout templates for landing pages?
(Choose three answers.)
Antwort: C,D,E
Begründung:
The three variable tags that can be used on layout templates for landing pages are %%description%%, %%title%%, and %%content%%. A layout template is a reusable HTML template that defines the structure and style of your landing pages. A variable tag is a placeholder that allows you to insert dynamic content into your layout template, such as the landing page title, description, or form. You can use variable tags to customize your layout template for different landing pages, without having to edit the HTML code every time.
126. Frage
A marketing manager wants to view list email engagement metrics in Engagement History in Salesforce.
Which metric is not supported?
Antwort: B
Begründung:
If a marketing manager wants to view list email engagement metrics in Engagement History in Salesforce, they will not be able to see the Total Replies metric (A). This metric is not supported by Engagement History, which only shows the following metrics for list emails: Total Delivered, Unique Opens, Unique Clicks, Hard Bounces, Soft Bounces, Opt Outs, and Spam Complaints. The other metrics (B, C, D) are supported by Engagement History and can be viewed in Salesforce. Reference: Salesforce Engagement History: A Complete Overview
127. Frage
An administrator includes a link to a file on a web page that the company does not own on the company website.
How should they track the number of visitors who access this file?
Antwort: A
Begründung:
The best way to track the number of visitors who access a file on a web page that the company does not own on the company website is to use custom redirects . Custom redirects are used to track links such as banner ad clicks, links to third-party sites, links on social media, and access to files hosted outside of Account Engagement. Link clicks appear as activity on a prospect's record. Page actions (A) are not a valid option, as they are used to track and automate actions based on a prospect's page views, not link clicks. Account Engagement form (B) is not a valid option, as it is used to capture and update prospect information, not track link clicks. Account Engagement tracking code (D) is not a valid option, as it is used to track and cookie visitors on the company website, not on a third-party site. Reference: Custom Redirects
128. Frage
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