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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Email Marketing Advanced Concepts	25%	- Configure dynamic content and personalization - Optimize email deliverability - Implement advanced segmentation strategies - Design A/B and multivariate test strategies
Topic 2: Analytics and Reporting	15%	- Build custom reports and dashboards - Analyze cross channel performance metrics - Interpret attribution models
Topic 3: Advertising and Social Integration	15%	- Configure Advertising Studio integrations - Leverage Social Studio capabilities - Implement audience synchronization
Topic 4: Cross Channel Strategy and Planning	15%	- Design customer journey touchpoints - Define cross channel campaign strategy aligned with business objectives - Identify target audiences across channels
Topic 5: Automation and Journey Builder	10%	- Implement decision split logic - Configure wait and engagement activities - Design complex multi-step journeys
Topic 6: Mobile Messaging (SMS and Push)	20%	- Apply compliance and regulatory requirements - Design mobile customer journeys - Implement mobile opt-in management - Configure SMS and push notification campaigns

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q48-Q53):

NEW QUESTION # 48
How does social studio unify anonymous and known identities?

A. Deterministic matching
B. social networking

Answer: A

NEW QUESTION # 49
What are three differences between the new MC Transactional Messaging API and previous MC triggered message API versions?

A. Transactional messaging limits the number of API calls a minute.
B. The software can track each message utilizing the Event Notification service.
C. Messages are sent as quickly as possible. For email, there is no more low, medium, or high priority.
D. MC Transactional Messaging requires the selection of prioritization - low, medium or high priority.
E. API runs on an updated messaging platform which improves scale and send speed

Answer: B,C,E

NEW QUESTION # 50
In which place can the facebook ad campaign be viewed when created in ad studio?

A. JourneyBuilder
B. Harkebing Cloud Setup
C. Facebook testing environment
D. Facebook Business Manager

Answer: D

NEW QUESTION # 51
In social studio how many columns are used in a engage tab (max 30 tabs in a engage, no limit for columns in each tab) and each column contains max 50 accounts)

A. No limit
B. 0
C. 1
D. 2

Answer: A

NEW QUESTION # 52
If an administrator put an email in a shared folder and did not set permissions, which business units would have full access to the email?

A. Onlythe business unit(s) immediately below the top level account will have access
B. All business units will haveaccess
C. Onlythe business unit where it was created will have access
D. Onlythe top level business unit will have access and permissions need be set here for sharing

Answer: D

NEW QUESTION # 53
......

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