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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Certified Marketing Cloud Account Engagement Consultant
Exam Number:	Marketing-Cloud-Account-Engagement-Consultant
Exam Duration:	105 minutes
Certificate Validity Period:	No expiration ( certifications do not expire for this credential)
Related Certifications:	Salesforce Certified Marketing Cloud Email Specialist Salesforce Certified Sales Cloud Consultant Salesforce Certified Administrator
Available Languages:	English
Real Exam Qty:	65
Exam Price:	$200 USD
Exam Format:	Multiple Select, Multiple Choice
Passing Score:	68%
Sample Questions:	Salesforce Marketing-Cloud-Account-Engagement-Consultant Sample Questions
Exam Way:	Online proctored exam (at a testing center or remote proctored)
Pre Condition:	It is recommended (but not required) to have 1-2 years of hands-on experience with Salesforce Marketing Cloud Account Engagement and hold the Salesforce Administrator certification before attempting this exam. Familiarity with Salesforce Sales Cloud is also beneficial.
Official Syllabus URL:	https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-consultant

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 2	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 3	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 4	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q202-Q207):

NEW QUESTION # 202
When warming a dedicated IP, what would support good delivery rates with initial email sends and build the IP's sending reputation?

A. Segment internal employees with high scores for initial email sends.
B. Segment prospects with free email service providers for initial email sends.
C. Segment the best and most active contacts for initial email sends.
D. Segment cold prospects with a low score to reengage for initial email sends.

Answer: A

NEW QUESTION # 203
What is available to choose within Repeat Rule

A. Days before eligible to repeat rule
B. Certain Prospects
C. Limit rule matches
D. Repetition Order

Answer: A,C

NEW QUESTION # 204
LenoxSoft sends an operational email to all prospects, but finds there are some prospects that did not receive the email.
Why would this happen?

A. The prospects were set to "true" for opted out and set to "false" for do not email.
B. The prospects are opted out of the list used on the operational list email send.
C. The prospects were on a suppression list used on the operational list email send.
D. The prospects were set to "false" for opted out and set to "true" for do not email.

Answer: D

NEW QUESTION # 205
"LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so they can write more like it.
What actions should be taken to ensure they can report on the statistics in Salesforce?

A. Upload files to Marketing Cloud Account Engagement > create an engagement program with actions:
add to Salesforce campaign and assign to user
B. Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user
C. Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user
D. Enable connected campaigns and campaign member sync > add files to Marketing Cloud Account Engagement with completion action: assign to user

Answer: C

NEW QUESTION # 206
LenoxSoft wants to assign all new leads coming through their "Request a Demo" form and immediately notify the sales team to follow up via phone call within 3 days.
Which assignment workflow would meet these requirements?

A. Add form completion actions to first assign to the assigned user and then to notify the user.
B. Add form completion actions to send customized email with a call reminder to the sales user.
C. Add form completion actions to add to the engagement studio program and notify the assigned user.
D. Add form completion actions to first assign to the user and then to create a Salesforce task.

Answer: D

NEW QUESTION # 207
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