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| Section | Objectives |
|---|
| Account Engagement Fundamentals | - Platform architecture and key concepts
- 1. Business units and org structure
- 2. Account Engagement (Pardot) objects and data model
|
| Automation and Campaigns | - Automation tools
- 1. Engagement Studio programs
- 2. Automation rules and completion actions
|
| Lead Management | - Prospect lifecycle and grading/segmentation
- 1. Lead qualification and scoring model configuration
- 2. Sync behavior with Salesforce CRM
|
| Reporting and Administration | - Analytics and system configuration
- 1. Campaign reporting and ROI tracking
- 2. User roles, permissions, and setup configuration
|
| Email Marketing and Engagement | - Email creation and delivery
- 1. Deliverability and sender reputation management
- 2. Email templates and dynamic content usage
|
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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q16-Q21):
NEW QUESTION # 16
LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.
What should be configured to assign qualified leads as requested?
- A. Create a completion action to assign to a group when the prospect reaches a score of 100.
- B. Create an automation rule to assign to a lead queue when the qualification criteria is met.
- C. Create an automation rule to assign to a group when the qualification criteria is met.
- D. Create a completion action to assign to a lead queue when a high-value form is submitted.
Answer: C
NEW QUESTION # 17
"LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so they can write more like it.
What actions should be taken to ensure they can report on the statistics in Salesforce?
- A. Upload files to Marketing Cloud Account Engagement > create an engagement program with actions:
add to Salesforce campaign and assign to user - B. Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user
- C. Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user
- D. Enable connected campaigns and campaign member sync > add files to Marketing Cloud Account Engagement with completion action: assign to user
Answer: C
NEW QUESTION # 18
LenoxSoft is moving their forms from an external vendor into Marketing Cloud Account Engagement. The forms contain both default and custom fields. They want the forms to be hosted by Marketing Cloud Account Engagement for tracking purposes, but want to retain the same look and feel.
Which two actions should be taken to achieve this?
Choose 2 answers
- A. Import the list of custom fields used on their forms to create the fields in Marketing Cloud Account Engagement.
- B. Migrate the HTML and CSS of the current form into a new Marketing Cloud Account Engagement layout template.
- C. Create the existing form links as custom redirects in Marketing Cloud Account Engagement for tracking.
- D. Create the custom fields needed for the forms individually in Marketing Cloud Account Engagement.
Answer: B,D
Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_automation_page_actions.htm&type=5
NEW QUESTION # 19
LenoxSoft offers two distinct product lines, each with its own sales team.
Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?
- A. Create scoring categories for each product line that calculates points based on the prospect's interaction with marketing assets related to those product lines.
- B. Create emails with links to whitepapers for each product line and create completion action to increase the prospect's score by 10 for one product line and 20 for the other.
- C. Create page actions on each product line's web pages to notify users and increase score when prospects visit each product line's section of the website.
- D. Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.
Answer: C
NEW QUESTION # 20
A marketing team is rolling out several pieces of content that will qualify leads as sales-ready and then gated behind Marketing Cloud Account Engagement forms. They want to be able to filter tables in Marketing Cloud Account Engagement by a prospect's interaction with each piece of content.
What strategy would allow the team to do this?
- A. Add a form completion action to apply a tag with the name of the piece of content.
- B. Add a form completion action to add prospects to the right Salesforce campaign.
- C. Track downloads in the form reports and build different lists for all submissions.
- D. Build dynamic lists respectively based off of those form submissions.
Answer: A
NEW QUESTION # 21
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