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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Strategic Innovation & Organizational Capability | 25% | - Aligning innovation with business strategy - Intellectual property and value capture - Building innovation capabilities and systems - Measuring and evaluating innovation performance |
| Topic 2: Tactical Innovation & The Innovation Professional | 35% | - Ideation, brainstorming and concept development processes - Managing innovation projects and teams - Innovation culture and leadership - Tools and methods for opportunity identification |
| Topic 3: Foundations: Core Innovation Knowledge & Concepts | 25% | - Definitions, principles and frameworks of innovation - Role and value of innovation in organizations and markets - Types and models of innovation: incremental, disruptive, open innovation |
| Topic 4: Innovation Implementation & Scaling | 15% | - Prototyping, testing and validation - Overcoming barriers and managing change - Launching and scaling innovations |
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106. Frage
All good innovations start their life as a hypothesis and therefore teams-if they are to explore a particular situation in their search for a new innovation opportunity-can thus engage in hypothesis forming.
Select one correct answer from the list:
Antwort: B
Begründung:
According to GInI's innovation framework, the inception of an innovation often begins with a hypothesis-a testable assumption about a problem, need, or opportunity that can be explored and validated. TheCInP Handbookexplains that in the Front End of Innovation, teams engage in "hypothesis forming" to frame their exploration, setting the stage for needfinding and ideation. The question's structure-"start their life as" followed by "engage in hypothesis forming"-explicitly points to "hypothesis" as the foundational element.
Option B, "need," is a precursor to innovation but not the starting point GInI emphasizes in this context; needs are identified through hypotheses. Option C, "idea," comes later, after hypotheses are tested. Option D,
"question," might initiate the process but lacks the specificity of a hypothesis as a structured starting point.
GInI's focus on hypothesis-driven innovation, especially in methodologies like Design Thinking, confirms A as the correct answer, matching the original input.
107. Frage
Innovation is defined as doing something in a new or novel way that delivers more value and/or better experiences to customers and markets.
Select one correct answer from the list:
Antwort: B
Begründung:
GInI'sCInP Handbookdefines innovation as "doing something in a new or novel way that delivers more value and/or better experiences" to customers and markets-focusing on outcomes (value, experience) over means.
This broad definition encompasses product, process, or business model innovations, prioritizing customer benefit. "Better branding/advertising" (A) is marketing, not innovation itself. "Lower prices/easier access" (C) may result but isn't the definition. "Newer technology/more features" (D) is a method, not the end. Option B matches GInI's exact wording, aligning with the original answer, reflecting a customer-centric, outcome- focused ethos-a GInI bedrock principle shaping its innovation taxonomy.
108. Frage
When finished with a particular brainstorming session, a group would typically cluster the resulting ideas and concepts using Affinity Analysis.
Select one correct answer from the list:
Antwort: C
Begründung:
GInI's CInP Handbook explains that post-brainstorming, teams use Affinity Analysis (or affinity diagramming) to organize ideas by grouping them into clusters based on common themes or patterns. This step, often visualized with sticky notes, helps synthesize the session's output into manageable categories for further exploration. The question's use of " cluster " ties directly to this process. Option B, " critique, " implies judgment, not organization. Option C, " evaluate, " suggests assessment, which follows clustering.
Option D, " rank, " is a later prioritization step. Option A matches GInI's sequence-clustering precedes evaluation-ensuring ideas are structured before judged. The original answer (A) is correct, reflecting GInI's methodical approach to managing brainstorming outcomes, a practice that balances creativity with analysis.
Reference: GInI CInP Handbook , Section on Affinity Analysis in Ideation.
109. Frage
The second step in the GInI Breakthrough Innovation Method is Discovery. Here, teams undertake a wide variety of discovery work to mine deep insights into what?
Antwort: D
Begründung:
The correct answer is A. Different happenings in the world and in their business, including both current and future states. In the GInI Breakthrough Innovation Method, the Discovery phase focuses on gathering insights that help teams understand the broader environment in which innovation opportunities exist. This stage involves exploring trends, technologies, market dynamics, customer behaviors, and internal organizational conditions.
During Discovery, teams conduct research and insight mining to understand what is currently happening in the market and how conditions may evolve in the future. This includes studying industry trends, emerging technologies, societal changes, customer needs, and business ecosystem developments. By examining both present and future states, innovation teams can identify patterns, signals, and opportunities that may lead to meaningful innovation initiatives.
The purpose of this phase is not to focus narrowly on competitors or isolated events, but rather to develop a comprehensive understanding of the landscape in which the organization operates. These insights provide the foundation for defining opportunity areas and generating innovative solutions in later stages of the innovation process.
110. Frage
Package Innovation is the use of a new package design to create perceived new value and appeal to certain consumer preferences.
Select one correct answer from the list:
Antwort: C
Begründung:
GInI'sCInP Handbookcategorizes "Package Innovation" as a type of innovation that enhances perceived value through new packaging, targeting specific consumer preferences (e.g., convenience, aesthetics). It's about perception rather than intrinsic product change, distinguishing it from "real new value" (D). Option A, "no net new value," understates the value perception GInI recognizes. Option B, "totally new product," overstates the scope, as packaging doesn't redefine the product itself. Option D, "real new value and drive tastes," implies a deeper shift beyond perception. C aligns with GInI's definition, matching the original answer and the question' s wording.
Reference:GInICInP Handbook, Section on Package Innovation.
111. Frage
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