MCAE-Con-201 Exam Paper Pdf - MCAE-Con-201 Valid Exam Sample

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Visitors and Prospects	8%	- Explain the differences between visitors and prospects - Describe how prospects are tracked and identified - Explain how visitors are converted into prospects
Account Engagement Forms, Form Handlers and Landing Pages	20%	- Explain how to create and publish landing pages - Describe how to use dynamic content - Describe how to use form handlers - Explain how to create and configure Account Engagement forms
Lead Management	24%	- Explain how to use automation rules for lead management - Describe how to manage prospects in the recycle bin - Describe how to set up and manage assignment rules - Explain how to configure and manage scoring and grading
Email Marketing	20%	- Explain how to use dynamic content in emails - Explain how to create and send emails - Describe how to manage email templates - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to analyze email performance metrics
Administration	11%	- Explain how to configure Account Engagement settings - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to manage users, roles, and permissions - Describe how to configure and manage email sending domains
Engagement Studio	17%	- Explain how to design and build Engagement Studio programs - Describe how to use triggers, rules, and actions - Explain how to test and activate Engagement Studio programs - Describe how to analyze Engagement Studio performance

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100% Pass Quiz 2026 MCAE-Con-201: Salesforce Certified Marketing Cloud Account Engagement Consultant High Hit-Rate Exam Paper Pdf

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q159-Q164):

NEW QUESTION # 159
What is true about scoring? [Choose one answer]

A. Marketing Cloud Account Engagement comes with a scoring model that cannot be adjusted or changed.
B. Salesforce opportunities can influence a prospect's score.
C. It is not possible to reset a prospect's score to 0.
D. Marketing Cloud Account Engagement will automatically assign prospects a score from F- to A+.

Answer: B

NEW QUESTION # 160
Which are true about Custom Objects in Marketing Cloud Account Engagement

A. You can create and sync a custom object from anything that is linked to a contact, lead, or account in your CRM
B. You can create and sync a custom object from anything that is linked lead and contact, but can't be linked to account due to high risk of errors
C. You can create and sync a custom object from anything that is linked to a contact, lead and account in your CRM at the same time
D. You can create and sync a custom object from any object in Salesforce

Answer: A

NEW QUESTION # 161
LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep:
* The prospects must be located in Georgia or Florida.
* The prospects must submit their "Request a Demo" form.
When this criteria is met, they want to automatically assign the prospects to a sales rep. "State" is a required field on the "Request a Demo" form.
How should LenoxSoft automate assigning these leads?

A. Add a completion action on the form to notify Admin, who manually assigns the prospect.
B. Run an automation rule to assign based on the "Request a Demo" submission and State field.
C. Export the form submission report and import, assigning to the correct user upon import.
D. Create a completion action on the "Request a Demo" form with the action to assign to user.

Answer: B

NEW QUESTION # 162
Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Marketing Cloud Account Engagement Administrator wants to enable person accounts and understand how this configuration affects the syncing from Marketing Cloud Account Engagement to Salesforce. Given default Marketing Cloud Account Engagement and Salesforce syncing behavior, which statement is correct when Person Account are enabled?

A. Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with the person account.
B. The Salesforce person account record will only sync with the prospect record in Marketing Cloud Account Engagement.
C. Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with contact and account.
D. The Salesforce contact level and account level fields will only sync with prospect fields in Marketing Cloud Account Engagement.

Answer: A

NEW QUESTION # 163
"LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content.
What two options could be implemented to prevent empty field values from appearing in the email?
Choose 2 answers

A. Define default mail merge values for fields
B. Use HML conditional logic statements
C. Define page actions to replace field values
D. Use HML merge field modifiers

Answer: C

NEW QUESTION # 164
......

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